Invictus
Invictus is the eau de toilette for men launched by Paco Rabanne in 2013, which became the original of an entire line. Véronique Nyberg composed it with Anne Flipo, Olivier Polge and Dominique Ropion, on the clash between a freshness of grapefruit and marine accord and a base of guaiac wood, patchouli and ambergris. Its trophy-shaped bottle was designed by Cédric Ragot.
- Brand
- Paco Rabanne
- Launch year
- 2013
- Gender
- Men
- Olfactory family
- Woody
- Secondary family
- Marine
- Concentration
- Eau de Toilette
- EAN
- 3349668677948 (30 ml) · 3349668515653 (50 ml) · 3349668515660 (100 ml) · 3349668589678 (200 ml)
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Invictus was presented to the press in Paris in May 2013 and reached stores in July. Five years after 1 Million, the Puig group saw it as a new masculine pillar for Paco Rabanne, after the rock codes of Black XS and the gold of 1 Million.
The scent of victory
Invictus, Latin for unconquered or invincible, is presented not as a sports fragrance but as the scent of victory. According to the house, its hero is a role model for men and an object of desire for women, somewhere between mythology and the stadium.
Jean Holtzmann, international marketing director of Paco Rabanne fragrances, describes it as a universe very different from that of 1 Million. In 2013, he stated the ambition of placing it among the top five masculine fragrances.
Four perfumers
Véronique Nyberg, a perfumer at IFF, composed Invictus with Anne Flipo, Olivier Polge and Dominique Ropion. The house had set her a challenge: to reinvent freshness the Paco Rabanne way.
Now signed Rabanne, the name the house adopted as it approached its sixtieth anniversary, Invictus is the original of a line that has kept growing, from Invictus Aqua to Invictus Victory and Invictus Elixir. The house presents it as the freshest and most versatile of the family.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Nick Youngquest, 2013
Australian rugby player Nick Youngquest embodies Invictus in a film by Alexandre Courtès, aired from July 2013.
The launch campaign, conceived by the agency Mlle Noï, aired from July 2013. Its face was Nick Youngquest, an Australian rugby player whom Puig says it chose for his authenticity as an athlete rather than from among models or celebrities.
Directed by Alexandre Courtès to Kanye West’s Power, the film shows the athlete as a victor in a stadium, amid references to mythology. The print visual shows him bare-chested, a giant bottle hoisted onto his shoulder.
The launch was accompanied by an Invictus Award, an annual prize for a young sporting hopeful: seven athletes from seven countries competed, and internet users elected the winner.
From the same line
More perfumes from Paco Rabanne
Also composed by Anne Flipo
- Coach for MenCoach
- Fahrenheit CologneChristian Dior
- Stronger With You ParfumArmani
- L'Homme UltimeYves Saint Laurent
- BADDiesel
- L'Homme L'Intense YSLYves Saint Laurent
Also composed by Dominique Ropion
- Mania HommeArmani
- Y MenYves Saint Laurent
- Nuit d’IsseyIssey Miyaké
- BabycatYves Saint Laurent
- The Beat for MenBurberry
- Portrait of a LadyFrédéric Malle
Also composed by Véronique Nyberg
- Trésor in LoveLancôme
- SeductiveGuess
- Alien Eau ExtraordinaireThierry Mugler
- Eternity Cologne For MenCalvin Klein
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