Jeu d'Amour Eau de Toilette

Jeu d'Amour Eau de Toilette was released only a year after the first fragrance, offering a lighter and even more gourmand composition, while retaining its sparkling and joyful boldness. Who better than the sublime Louise Bourgoin to embody this fragrance of joy?

Reinventing love with boldness and lightness by wearing Jeu d'Amour Eau de Toilette

“Creations for a more beautiful world…” such is the motto of the house of Kenzo. By offering ever more intense enchanted worlds and faces of radiant, luminous beauty, Kenzo presents happiness as a fragrant destiny to follow. With Amour in 2006, Kenzo explored this deep and sincere feeling by having it travel, but in the end this was only the beginning of a journey that would continue in 2014 with Jeu d'Amour. Jeu d'Amour Eau de Toilette would be its continuation, even fresher, for summer 2015.

As an obvious choice, the pretty and sparkling actress Louise Bourgoin became the embodiment of this new fragrance. Indeed, her offbeat humor, luminous charm and boldness make her the perfect embodiment of this Jeu d'Amour. The young woman describes the Kenzo woman as very modern, free, self-assured, but not engaged in a kind of artificial seduction.

Thus for Jeu d'Amour Eau de Toilette, the pretty actress offers a colorful and original advertisement in which the game shifts between seduction and tender, smiling tricks. Seduction is a card game, says Kenzo of Jeu d'Amour Eau de Toilette; clearly the beautiful queen of hearts seems to win the round against her thoroughly enchanted opponent.

The visual for Jeu d'Amour Eau de Toilette also plays on the ingenue seduction of the beautiful face of the campaign, showing her hidden behind her queen of hearts, as if to better dazzle with her radiant smile.

Jeu d'Amour Eau de Toilette, a fragrance of beautiful fruity gourmand character

The bottle of Jeu d'Amour Eau de Toilette still features the pretty glass sculpture created by designer Karim Rashid for Jeu d'Amour. This time, the curves of the sensual woman are dressed in bright peach and rosy colors, as if to better let the rays of spring sunlight into the glass.

From the opening of this whirling fragrance, one is struck by the sharp, sparkling notes of limetta, bergamot and lemon. The citrus notes are punctuated by pretty and original exotic fruit notes, better carrying one toward its powerful heart. Like a game of poker, the floral notes of freesia and rose stake their all against the pretty notes of apple, pear, peach or even rhubarb. The round is all the more beautiful thanks to hedione, which carries these elegant, sparkling fruity-floral notes toward the soft depths of caramel, praline and vanilla, before wrapping itself in white musk.

Light and bold, Jeu d'Amour Eau de Toilette is the fragrance of a tender and fruity seductress. Love is a bet. Seduction, a card game. Never be where he expects you. All the better to charm him. Jeu d'Amour Eau de Toilette Kenzo.