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Guerlain

La Petite Robe Noire Parfum (2026)

With La Petite Robe Noire Parfum, Guerlain gives its line a new intensity: a highly concentrated variation signed by Delphine Jelk. The Centifolia rose from Grasse, the line’s emblematic flower, dominates a generous bouquet of roses, lifted by a gourmand praline accord, over a base of patchouli, vanilla and tonka bean. The inverted-heart bottle is dressed in neon pink and black.

Brand
Guerlain
Launch year
2026
Perfumer
Gender
Women
Olfactory family
Floral
Secondary family
Gourmand
Concentration
Parfum
EAN
3346470622319 (30 ml) · 3346470622302 (50 ml) · 3346472000139 (100 ml)

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La Petite Robe Noire Parfum (2026)

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Guerlain gives new intensity to La Petite Robe Noire, its emblematic feminine fragrance, with a Parfum version. Highly concentrated according to the house, this variation casts a new light on the line’s rose, in a nighttime Paris electrified by neon, the setting for a resolutely contemporary little black dress.

Delphine Jelk, creative director of Guerlain fragrances and perfumer, signed the formula. For her, the rose is the main character of the composition, its heart and soul; the house speaks of a rose embroidered with praline notes.

A line refocused on the rose

Since 2012, La Petite Robe Noire has accompanied the house in its inverted-heart bottle. In 2025, the line’s eau de toilette was reformulated around a new Centifolia rose, grown under responsible agriculture on the Mas des Sources estate in Grasse.

The house now makes the line’s fragrances from French beetroot alcohol. The Parfum comes in three sizes, 30, 50 and 100 ml, and the house rates its intensity as strong.

Olfactory pyramid

  1. Heart notesThe heart of the perfume
  2. Base notesWhat lingers

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The advertising

A stop-motion bistro

With Elsa Muse, Guerlain created a stop-motion film: in a Parisian bistro, the little black dress sweeps a rose into a mischievous dance.

Guerlain celebrated the launch of the Parfum with a film made entirely in stop-motion, in collaboration with Elsa Muse. The little black dress materializes in the movement of a black ribbon carried on the air, in a nighttime, electrified Paris.

The set, a bistro named “Le Parfum,” gathers the house’s visual codes. At the counter, a crowd of roses with varied silhouettes forms a scene of regulars; the dress sweeps the main rose into a mischievous dance.

According to the house, these twenty-five seconds required nearly a thousand hours for the set, two hundred fifty to shape the roses, and one hundred sixty-three hours each for the dress and for the shoot.

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