Apogée

On September 1, 2016, Louis Vuitton put seven fragrances on sale at once, its first return to perfumery since 1946. Jacques Cavallier Belletrud, who came from Firmenich in 2012, composed them over four years, in the workshop the house opened in Grasse, Les Fontaines Parfumées.

Apogée tells of immersion in nature. The house speaks of those getaways that let us reconnect with ourselves before the immensity of the landscape, experienced as a rebirth, and sees in lily of the valley the emblem of renewal, a scent adored in the West as in Japan.

May rose extracted with CO2

To extract May rose and Grasse jasmine, Jacques Cavallier Belletrud uses supercritical CO2, which spares the flowers the heat of distillation. At the launch, the house announced in Apogée an unprecedented quantity of May rose from Grasse, a material it keeps for itself.

A collection of seven

Apogée sits alongside Rose des Vents, Turbulences, Dans la Peau, Contre Moi, Matière Noire and Mille Feux, all sold as eau de parfum in 100 and 200 ml only in Louis Vuitton stores, where the bottles are refilled at the fountain.