Girl

Rochas therefore continually draws inspiration from its era and designs fragrances that are as contemporary as they are refined. It is precisely in this way that the brand's new feminine fragrance was imagined. In March 2021, Rochas invites us to discover its fragrance Girl.

Girl, a fragrance more respectful of the body and the planet

The new generation of women is more aware of the importance of taking care of the planet. Mindsets are changing and awareness is growing. Consumers now increasingly favor ingredients that are natural and more respectful of nature. Just like the cosmetics sector, perfumery is going green, turning toward more responsible bottles, recyclable packaging and less artificial raw materials. It is precisely in this space that the fragrance Girl by Rochas positions itself. Housed in a bottle made of 40% recycled glass, it incorporates into its formula 90% ingredients of natural origin. It therefore speaks to the new generation, more attentive to the future of coming generations, but also more concerned with their well-being and respect for their bodies.

A sustainable fragrance with a floral breath

Deeply attuned to nature, the women's fragrance Girl by Rochas is built essentially around flowers. These are very present at its heart. Thus, Girl is like a generous and poetic bouquet combining jasmine, orange blossom and orchid. Its opening, meanwhile, is infinitely luminous. For this, it relies on neroli. Pink pepper and blackcurrant buds bring it more dynamism and freshness. Finally, in contrast with this airy and lively side, its base becomes creamier. It combines sandalwood, vanilla and cedarwood.

The pale green bottle by Rochas

As for the bottle, Girl comes in a clean, architectural bottle. Like the fragrance it contains, it immediately conveys a sense of fullness. Its translucent glass faces a more opaque cap, in a pale green shade. This is an ode to nature and serenity. The name of this fragrance, Girl, is written in bold black letters. Yet it in no way disrupts the poetry of this visual. Available in three spray bottles of different sizes, the Girl bottle comes in sizes of 40, 60 and 100 ml. With it, more than ever, the aim is to pay homage to femininity, but also to the nurturing earth. This juice is synonymous with creativity, youth and fulfillment.