La Vie est Belle x Atelier Paulin

Yet, better than any other essence, it has the gift of making life more beautiful. Its point of view is infinitely optimistic. La Vie Est Belle has the art of adorning everyday life with happiness. It is a fragrance that has been leading people to see life through rose-colored glasses for several years now. Yet, season after season, it reinvents itself and regularly gives rise to new scents. Today, the focus is on its bottle. While its base silhouette is preserved, Lancôme called on L’Atelier Paulin of Paris to give it an extra creative touch.

When L’Atelier Paulin reinvents the Lancôme bottle

L’Atelier Paulin is a renowned Parisian jewelry design house. Born of ancestral craftsmanship, this house shapes jewelry by hand using precious metal wire. The unique technique used by L’Atelier Paulin makes it possible to shape all kinds of bracelets, rings, cufflinks or hoop earrings, while incorporating particular, personal words. Mirror of our emotions, one writes what one wants, what one loves, what drives us, what we are passionate about, explains the house's creator. A declaration, a birth, a celebration... Here, this craftsmanship is used to decorate the Lancôme bottle and engrave the name La Vie Est Belle on it in an entirely new way. To achieve this, the Lancôme bottle is wrapped with two precious metal wires: one in silver and the other in rose gold. Both intertwine across its glass walls, until they spell out the word La Vie Est Belle on its silhouette. The whole design rises above Lancôme's curved walls, as well as the crystal smile emblematic of this bottle. The color of its juice, meanwhile, remains unchanged. It is a soft pink, contrasted by a gray organza fabric tied at the neck.

Lancôme preserves the gourmand recipe of La Vie Est Belle

While this new variation invites us to see this fragrance differently, it should be noted that its scent recipe remains unchanged. Thus, La Vie Est Belle by Lancôme is still a gourmand fragrance, built on a base of vanilla, praline and tonka bean. Its nobility, meanwhile, comes from one of the noblest flowers in the entire perfumer's palette: iris. Its powdery breath is paired with a darker, woodier Indonesian patchouli. Finally, for more boldness and exuberance, La Vie Est Belle by Lancôme also contains a few fruits such as blackcurrant and pear, a juicy and luminous duo, synonymous with joie de vivre.