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Lancôme

Hypnôse

Hypnôse, launched by Lancôme in 2005, is the house’s fiftieth fragrance. Annick Menardo and Thierry Wasser composed a woody oriental in which passionflower and bergamot open onto jasmine, before a base of vanilla and vetiver inherited from Magie. Its twisted bottle reinterprets that of Magie, from 1950; Daria Werbowy is its face.

Brand
Lancôme
Launch year
2005
Perfumers
Gender
Women
Olfactory family
Oriental
Secondary family
Woody
Concentration
Eau de Parfum
EAN
3147758235500 (75 ml)

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Hypnôse

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Lancôme launched Hypnôse in 2005. According to Osmoz and Victoria Frolova (Bois de Jasmin), it is the house’s fiftieth fragrance; Annick Menardo and Thierry Wasser, then perfumers at Firmenich, composed it together.

A seduction potion

The house describes a seduction potion, an amber and woody harmony, and the fragrance of a femininity that fascinates and attracts irresistibly. Osmoz sees in it the sensual meeting of vanilla and vetiver, in a sunny woody oriental.

The legacy of Magie

Hypnôse looks back to Magie, Lancôme’s 1950 fragrance, whose twisted bottle it takes up. Victoria Frolova adds that it also keeps Magie’s marriage of vanilla and vetiver, the vetiver bringing a cool, earthy facet that tempers the sweetness of the whole.

A line

Hypnôse gave rise to a line. In 2009, Christine Nagel created Hypnôse Senses, which Lucire presents as an extension of the line launched in 2005; Lancôme now lists the eau de parfum among its women’s fragrances.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Victoria Frolova (Bois de Jasmin) sees Hypnôse as a well-made gourmand sorbet, between tropical fruit and creamy vanilla, tempered by vetiver, but a cautious choice for Lancôme’s fiftieth fragrance.

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Longevity
Sillage
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The advertising

Daria Werbowy, a new face

For its fiftieth fragrance, Lancôme chose a new face, the Canadian model Daria Werbowy, who would also embody Hypnôse Senses in 2009.

To celebrate its fiftieth fragrance, Lancôme called on a new face, the Canadian model Daria Werbowy, according to Osmoz. Purepeople presents her as the face of the Hypnôse fragrance from 2005, the year she became the brand’s spokesmodel.

She remained the face of the line: in 2009, she again embodied Hypnôse Senses, whose images in dusty pink tones Elena Vosnaki (Perfume Shrine) noted and whose commercial Lucire showed behind the scenes.

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Also composed by Annick Menardo

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Also composed by Thierry Wasser

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