Lancôme
La Vie est Belle Intensément
La Vie Est Belle Intensément: The new intense eau de parfum for women by Lancôme. Lancôme has always maintained a special relationship with its customers. For the house, only a deep and sincere bond, always rich in emotion, matters. And it is precisely this authenticity that resurfaces from the La Vie Est Belle collection.
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The house's undisputed best-seller, La Vie Est Belle has been making women happy since 2012. Year after year, it reinvents itself, revealing several facets of the feminine personality. Once again, the story repeats itself. The year 2020 now welcomes La Vie Est Belle Intensément, a new concentration of joy and cheerfulness.
La Vie Est Belle Intensément, a manifesto of freedom
Like its predecessors, La Vie Est Belle Intensément is not just a perfume. It delivers a strong message. For Lancôme, it becomes essential that women emancipate themselves, set out in search of their own fulfillment. Here, only self-realization and fulfillment matter. La Vie Est Belle Intensément speaks to all those who feel free to live as they see fit. After all, is that not the secret to happiness? Happiness is a vibration that lives in each of us. It is fleeting but intense. It is here and now. It vibrates in the new Eau de Parfum La Vie Est Belle Intensément.
Once again, Lancôme asked Julia Roberts to embody the image of its perfume. It must be said that with her broad smile, the actress embodies better than anyone the cheerfulness sought by Lancôme. Face of the brand's campaign since 2012, Julia Roberts appears here in an advertisement with red and pink hues, more passionate and intense. For the occasion, she also appears dressed in a light and very feminine tulle gown, evoking the small fabric piece attached to the collar of the Lancôme bottle.
La Vie Est Belle Intensément, Lancôme signs a very floral composition
La Vie Est Belle Intensément takes up the main ingredients of its predecessors. However, the raw materials of its recipe are here orchestrated and combined differently, for a very subtle result rich in numerous nuances. It all begins with a striking contrast between the freshness of bergamot and the more spicy warmth of pink pepper. Fruity and tangy raspberry comes to bind it all together. This sweetness then opens the way to a floral heart, composed of orange blossom, sambac jasmine and heliotrope. For a smoother and more seductive result, vanilla gives off a warm aura here. Red iris brings a very elegant powdery scent to this composition. Finally, La Vie Est Belle Intensément vibrates one last time upon contact with woods, blending sandalwood, patchouli and benzoin.
As for the bottle, Lancôme does not disrupt its habits. Once again, La Vie Est Belle Intensément is presented in the wide-smile bottle, originally designed in 1949 by George Delhomme, at the request of Armand Petitjean. This time, its bottle is tinted a deeper pink, a color also present on the piece of tulle attached to its neck, as well as on its elegant packaging.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
La Vie Est Belle is not just a perfume. It is a manifesto of freedom and happiness. In reality, it draws inspiration from the evolution of femininity over the past century. Little by little, women have emancipated themselves, with the sole aim of living fully according to their desires, seizing every moment to shine with joie de vivre. After all, is that not what makes them so beautiful? Fueled by this message, while delivering a floral and gourmand perfume, La Vie Est Belle quickly became Lancôme's best-seller. Today, it reinvents itself and gives rise to La Vie Est Belle Intensément. Unlike previous fragrances in the collection, La Vie Est Belle Intensément offers an advertisement mainly focused on its bottle. Exit Julia Roberts, and focus on the main ingredients of its recipe!
The thrilling advertisement for La Vie Est Belle Intensément
Like Lancôme's previous television campaigns, the advertisement for La Vie Est Belle Intensément plays on a cover of Diamonds by Rihanna, performed by singer Josef Salvat. Here, the song's rhythm is somewhat shaken up. At first, it is rather calm, as we usually hear it. Then, little by little, it accelerates. Of course, this choice is no accident. Here, Lancôme wanted to evoke the urgency of living intensely. This ardent creation captures the fire that drives and shines in those who live by this essential mantra: my happiness is here and now.
La Vie Est Belle Intensément is revealed here essentially through its bottle and its ingredients. Julia Roberts, actress and face of Lancôme's campaigns, is entirely absent from the advertisement. Here, the perfume itself is at the center of attention. It escapes in fine droplets and makes flowers burst upon contact. A fuchsia ink also spreads across the screen, as if to evoke the new color of its juice. The bottle is filmed from every angle. It elegantly reveals the organza wings attached to its neck. From then on, a single desire overwhelms us: to grab this bottle and become intoxicated by its scent!
Iris and vanilla, the new charming duo of La Vie Est Belle Intensément
For this composition, Lancôme chose to place iris at the center of its recipe. Here, this emblematic flower of La Vie Est Belle wraps itself in a generous and refined vanilla pod. It all begins with a fresh and fruity alliance of raspberry and bergamot. Then, La Vie Est Belle Intensément warms up with pink pepper. The spices open the way to a more floral heart of sambac jasmine, orange blossom absolute and heliotrope. Gaining in character and tenacity, La Vie Est Belle Intensément ends with a trio of vanilla, benzoin and patchouli. La Vie Est Belle Intensément offers, as its name suggests, an unprecedented intensity. Thoroughly exhilarating, it amplifies its force of attraction over the hours. As always, this perfume is presented in Lancôme's emblematic bottle, nicknamed the Crystal Smile.