La Vie est Belle Bouquet de Printemps

It is precisely into this world that the house of Lancôme draws us. It has decided to reinterpret its greatest olfactory success, the iconic perfume La Vie Est Belle, to create a variation named Bouquet de Printemps. Welcome to the heart of an enormous floral bouquet, still filled with a smile.

The story of Lancôme's cult perfume

La Vie Est Belle is a fragrance born in 2012, inviting us into an intimate atmosphere and delivering a woman's personal outlook on the world. This woman was chosen by Lancôme from among the most famous on the planet. It could not have escaped notice, of course it is the seductive Julia Roberts. Her purpose was to embody women's personal fulfillment. Very quickly, she was perceived as the embodiment of a natural, sensual, free, and happy beauty. La Vie Est Belle soon won over the public and infected it with its optimism. La Vie Est Belle is considered a perfume synonymous with happiness and one that encourages seeing life through rose-tinted glasses. Its first chapter was created by a trio of perfumers, namely Olivier Polge, Dominique Ropion, and Anne Flipo. Together, they chose to create a gourmand and floral fragrance, displaying a perfect balance between shadow and light, as if to magnify the natural and powdery nobility of iris. Likewise, the bottle of La Vie Est Belle mirrors this essence and seems to beautifully carry a smile within its glass.

The new freshness of La Vie Est Belle Bouquet de Printemps

La Vie Est Belle Bouquet de Printemps is not the first revisiting of this iconic perfume. Moreover, it has already been reinterpreted as a Légère version, Eau de Toilette, Absolu de Parfum, Eau de Parfum Intense, Extrait de Parfum, or Eau de Toilette Florale. Nevertheless, as its name suggests, this is the most springlike variation of all. It revolves around a fresh floral heart. It is an ode to nature and pairs the opulent clarity of sambac jasmine with the sparkling vivacity of orange absolute and bergamot essence. Likewise, as if to bring even more of a smile, the whole is accompanied by a smile of fruit delights. This limited edition will be presented in a 50 ml bottle. Moreover, La Vie Est Belle Bouquet de Printemps appears even pinker than before. Its bottle has remained largely the same. However, its former pearl-gray organza ribbon has given way to a soft pink fabric flower resembling a freshly bloomed spring bouquet.