Explorer Platinum
Explorer Platinum is the woody aromatic Eau de Parfum that Montblanc added to its Explorer line in 2023, on the theme of a climb into the high mountains. Bruno Jovanovic, Nathalie Lorson and Fabrice Pellegrin pair violet leaf with clary sage and cedar. A silver sleeve, inspired by one of the house’s watches, dresses the bottle.
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Montblanc, known first for its writing instruments, builds its fragrances around two lines, Legend and Explorer. Explorer Platinum joined the latter in 2023, after the original Explorer and Explorer Ultra Blue, with Interparfums, which produces the house’s fragrances.
The house ties this new chapter to its own name, borrowed from the highest peak in Europe, and to the encounter between man and mountain. It presents the fragrance as the story of a climb toward the summits, arduous and unpredictable, yet exhilarating.
Three perfumers for an ascent
Bruno Jovanovic, Nathalie Lorson and Fabrice Pellegrin composed the formula. Montblanc sees in it a resolutely masculine olfactory adventure, as intense as it is refined, which shows the signature of the Explorer line in a new light through a modern vision of woody notes.
The Eau de Parfum came out in Europe in the spring of 2023, in 30, 60 and 100 ml bottles. It reached the United States in September of the same year, at Macy’s, Ulta, Sephora, Bloomingdale’s and Nordstrom.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Rein Langeveld in the Dolomites, 2023
Photographed by Mathieu César, the 2023 campaign sets Rein Langeveld against the Dolomites, at the Messner Mountain Museum designed by Zaha Hadid.
Photographer Mathieu César signed the campaign visual in 2023, shot in the Italian Dolomites and partly at the Messner Mountain Museum, whose futuristic architecture by Zaha Hadid opens onto the peaks of the Alps. The image captures a man’s wonder at the power of the snow-covered mountains.
The film features Dutch model Rein Langeveld, the face of the Explorer line’s hero since its launch. The explorer makes Montblanc’s motto, “What Moves You Makes You,” his own and sets off on a new expedition, farther and higher.
From the same line
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Also composed by Bruno Jovanovic
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- Coach PlatinumCoach
Also composed by Nathalie Lorson
- K by Dolce & Gabbana Eau de ToiletteDolce & Gabbana
- Gentleman Society ExtrêmeGivenchy
- Gentleman Eau de Toilette IntenseGivenchy
- This is Him! UndressedZadig & Voltaire
- Encre NoireLalique
- Gentleman Eau de ParfumGivenchy
Also composed by Fabrice Pellegrin
- Santal PanameJean Paul Gaultier
- Cedro VirtuosoAcqua Di Parma
- Frozen RosePo ONE
- WantedAzzaro
- Mugler WomanityThierry Mugler
- Black XS L'Excès pour luiPaco Rabanne
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