Ralph's Club

Supported by a virtual reality campaign, it draws inspiration from a previous house show held in September 2019, which alone revived all the glamour of the early twentieth century. So, what kind of man is it aimed at? What is this long-awaited campaign? Here is everything to know.

Ralph's Club by Ralph Lauren, a luxurious fragrance in a very masculine bottle

Ralph's Club by Ralph Lauren comes in a black bottle, made of steel and glass, a perfect blend of strength and fragility. The whole is topped with a small cap that opens at an angle, in a very original way. Undeniably, this novel bottle draws inspiration from the shape of a lighter. From then on, Ralph's Club by Ralph Lauren immerses us in an infinitely masculine universe. As for size, it comes in 30, 50 or 100 ml spray bottles. This glass case conceals an elegant and provocative fragrance, made exclusively from noble ingredients. Ralph's Club by Ralph Lauren owes its existence to perfumer Dominique Ropion. To craft this high-end fragrance, the nose took the greatest care in distilling his raw materials, so as to preserve all their olfactory qualities. Ralph's Club by Ralph Lauren tickles the nostrils and thrills the senses from its top notes to its base notes. It opens on a fresh scent of lavandin, apple and grapefruit. Its heart, meanwhile, relies on a more aromatic facet of sage. The whole is enhanced by an elegant duo of geranium and orange blossom. Finally, in a masculine surge, Ralph's Club by Ralph Lauren ends with Virginia cedar, vetiver and patchouli.

The virtual campaign for Ralph's Club by Ralph Lauren

Ralph's Club by Ralph Lauren is a fragrance that does not go unnoticed and that also comes with a genuine experience. Initially, the Ralph Lauren show from September 2009 was intended only for a handful of VIPs. It showcased a very Art Deco style ensemble, reviving the glamour and extravagance of the Roaring Twenties. However, Ralph Lauren chose precisely to broaden its audience and invites all users to immerse themselves in this setting. In its virtual campaign, this new kind of guest is guided by the faces of the campaign for Ralph's Club by Ralph Lauren. Actor and model Luka Sabbat, musician, actor and model Lucky Blue Smith, and the top models Fai Khadra and Gigi Hadid guide us through the venue. The Ralph's Club is above all an experience. We wanted it to be a digital launch with a lot of content and that would be extremely immersive, because that is where our customers spend their time. We have never done anything like this before. It is very new and innovative, explains Alexandre Choueiri.