Dolce & Gabbana
K by Dolce & Gabbana Eau de Toilette
The latest men's fragrance K by Dolce Gabbana. Since the rich and sensual accents of The One For Men, men have discovered this Dolce Gabbana fragrance universe that offers them elegance and virility with originality.
- Brand
- Dolce & Gabbana
- Launch year
- 2019
- Perfumers
- Gender
- Men
- Olfactory family
- Woody
- Concentration
- Eau de Toilette
Where to buy
There is no doubt that the splendid K, set to launch in 2019, will win them over as well, offering them both the dynamism of fresh notes and the sensuality of exotic woods. Set within a splendid Tuscan universe and a bottle worthy of a king, K has everything to appeal to men!
K, the new masculinity of an Italian king!
Dolce & Gabbana has always made Italy sing in its couture creations as well as in its fragrances; one need only think of Light Blue, Sicily, or indeed The One For Men, which let us discover in scent form a piece of the lovely “boot,” the homeland of the Sicilian Domenico Dolce and the Venetian Stefano Gabbana. As a result, it is impossible to imagine a new Dolce & Gabbana men's fragrance without a reference to Italy, and K will not escape this fine rule, honoring the beautiful region of Florence, Lucca and Pisa — Tuscany, of course!
Thus, taking us along with its new ambassador Mariano di Vaio, king of social media, through the streets of beautiful Tuscany, K makes us dream of this masculinity that is both elegant and raw, deeply attached to values of authenticity while remaining very modern in its bottle and its olfactory elements.
The great strength of Dolce & Gabbana fragrances lies in always offering the best of Italy through the richness of its contrasts between old stones and absolute modernity; K, this new masculine fragrance, is built exactly along this same line between present, past and future.
Tuscan freshness and exotic sensuality for K by Dolce & Gabbana
Immediately evoking the Italian countryside and the midday Mediterranean sun, the warm embrace of K by Dolce&Gabbana recalls the woody, fresh scent of the Tuscan hills. Dolce & Gabbana on K.
Thus K begins with this dynamic and modern freshness typical of the hills of Florence, exhaling the zest of Sicilian lemons, orange zest and the more fruity notes of blood orange. At its heart, K reveals the richness of its strength between the sharp, sparkling brightness of juniper berries and the absolute spicy warmth of red chili peppers. Finally, this new king of modern masculinity takes us even further than Italy, plunging us into the exotic depths of patchouli, before bringing us back once again onto the paths of Tuscany to savor the beauty of its forest, between notes of cedar essence and the nervous, mysterious brilliance of vetiver.
K by Dolce & Gabbana thus promises a journey through Tuscany that is as varied in its advertising campaign as in its striking scents, which highlight now the spicy-woody warmth, now the citrus-woody coolness.
Olfactory pyramid
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The advertising
Mariano di Vaio for K by Dolce & Gabbana
To celebrate the fall 2019 season, the house of Dolce & Gabbana decided to treat us to a new olfactory release: the K fragrance, a symbol of royalty and charisma. This fragrance, presented in a crowned bottle, evolves from an intense freshness to a spicier heart, before revealing a more magnetic, woody base. As usual, Dolce & Gabbana accompanied its creation with an entirely new advertisement, an opportunity for the house to introduce its new face of the campaign: Italian blogger Mariano di Vaio. What if we followed this charming young man to the heart of the medieval village of Montepulciano?
Italy, an endless source of inspiration for Dolce & Gabbana
The house of Dolce & Gabbana never misses an opportunity to showcase its Italian origins. And it is precisely this Mediterranean country that once again inspired the creative duo. The advertisement for the K fragrance thus takes place in the village of Montepulciano, located in the center of the country, south of Florence and not far from Perugia. The setting is that of a medieval town, surrounded by vineyards. For the occasion, the scene was filmed under a blazing sun. It tells the story of a fully fulfilled man, leaving the vineyards to make his way to the picturesque streets of Montepulciano. There, Mariano di Vaio reunites with his family and friends. He instantly becomes the symbol of a man who succeeds at everything, both professionally and personally, whether with family or friends.
Mariano di Vaio, the embodiment of the Dolce & Gabbana man
The choice of Mariano di Vaio as the face of the campaign is far from incidental. Husband, father and entrepreneur all at once, Mariano reigns supreme over his everyday life, making him the ideal choice to embody this new Eau de Toilette, explains Dolce & Gabbana. He is also one of the most followed personalities of the moment on Instagram. He is thus an excellent way for Dolce & Gabbana to appeal to the younger generation. On every front at once, he is the absolute symbol of unwavering determination. A blogger, he is also a model and actor. An accomplished businessman, he has also just launched his own brand of eyewear, shoes and jewelry. Accustomed to collaborating with the biggest fashion brands, he is a rising star to watch.
A stellar cast for the K by Dolce & Gabbana advertisement
Finally, to complete its advertising campaign, Dolce & Gabbana surrounded itself with two other choice collaborators. The first is a Peruvian photographer and director, now famous worldwide. Mariano Vivanco works with the greatest fashion magazines such as Vogue, Harper's Bazaar, Muse Magazine and GQ. Here, he teamed up with the iconic composer and conductor Ennio Morricone, one of the most celebrated soundtrack creators in the world. More than ever, for its K fragrance, the Dolce & Gabbana brand spared no expense!