Emporio Lui

It was in 1975 that the house of Armani was founded in Milan. Today, it is synonymous with elegance and refinement. The quality of its cuts is unmatched, echoing an extraordinary craftsmanship. Nevertheless, since 1981, the house of Armani has launched a second line named Emporio Armani. This one is aimed at a younger audience. It thus displays more of a relaxed attitude and is offered at a more accessible price. All that was missing was a fragrance to complement these trendy outfits. This was achieved in 1998, with the creation of the Armani pour Lui juice.

Armani pour Lui, an olfactory symbol of relaxation

Emporio Armani pour Lui was ideally conceived in the image of the clothing line it embodies. Just like the fashion pieces bearing this name, it displays a relaxed yet elegant style and thus suits a young, dynamic clientele perfectly. Resolutely at the margins of Armani's usual sophistication, it does not, however, abandon the fine raw materials systematically used by the house of Armani in each of its fragrances. Moreover, note that the Emporio Armani pour Lui fragrance is accompanied by a feminine counterpart. Its name comes from the Greek Emporon, which literally means circulation, exchange, communication. Thus, Emporio Armani pour Lui embodies these values and encourages those who wear it to reach out to others. It is a fragrance filled with optimism and modernity. A true concentration of everyday joie de vivre, it above all champions open-mindedness. It is ideally designed to feel good in one's body and good in one's fragrance. It thus invites one to reach out to others. The two Emporio Armani fragrances together form an inseparable duo, a kind of allegory of universal exchanges between men and women. They are at once very different yet as indispensable to one another. They are a kind of absolute fantasy inviting closeness.

The green and woody character of Emporio Armani pour Lui

Although this is a very masculine fragrance, it was created by a perfumer. It is the work of the talented Sophie Labbé. Emporio Armani pour Lui is a green and sensual fragrance that opens with a particularly sparkling and biting citrus note. It also contains yuzu, a small green Japanese citron with a very pronounced scent. This is accompanied by aromatic notes of sage and cardamom. Then these masculine vibrations appear in its heart. This contains vetiver, the major element of this composition, paired with other woody tonalities such as cedar, sandalwood and guaiac wood. The base of Emporio Armani pour Lui, meanwhile, proves warmer. It releases a sensual, animalic breath of musk, leaving behind an impression of a second skin. Emporio Armani pour Lui is presented in a sleek, compact and ergonomic bottle. It is made entirely of black titanium. Only its cap is covered in a soft rubber, a more velvety texture that invites the touch.