Azzaro
Wanted
Azzaro launched Wanted in 2016, an eau de toilette for men that Firmenich perfumer Fabrice Pellegrin built around three materials: lemon, cardamom and vetiver. The house files it among woody citrus spicy fragrances and presents it in a bottle shaped like a revolver cylinder, a symbol of freedom. Norwegian model Nikolaï Danielsen embodies it on screen.
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Azzaro introduced Wanted in 2016, an eau de toilette intended, according to the house, for the hedonistic and flamboyant man who knows how to seize his chance and defy his destiny. Fabrice Pellegrin, a Firmenich perfumer, composed it.
A cardamom from Guatemala
The house highlights three materials from sustainable sourcing: Guatemalan cardamom, Haitian vetiver and Brazilian tonka bean. It selects the green cardamom with Firmenich, from growers who are guaranteed a fair income, as are their communities.
A line
Wanted opens a line that the house extends with several variations, including Wanted by Night in 2018 and The Most Wanted, an intense eau de parfum in a matte black bottle, as well as body products, shampoo and deodorant included.
Today, Azzaro describes a virile fragrance that combines freshness, woody elegance and smooth warmth, a sunny scent meant to give its wearer a delightfully impertinent charisma.
Olfactory pyramid
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The advertising
Nikolaï Danielsen in Barcelona, 2016
Norwegian model Nikolaï Danielsen, in a tuxedo, crosses a Barcelona night with a James Bond feel, to “Same Ol’” by The Heavy.
The launch campaign, unveiled in June 2016, gives the role of the Wanted man to Norwegian model Nikolaï Danielsen. The film accompanies him through the streets of Barcelona, in a black tuxedo, bow tie and white shirt, over a night of encounters, parties and seduction.
The spot borrows the codes of a James Bond title sequence, set to “Same Ol’”, a track by the British rock band The Heavy. Nikolaï Danielsen remains the face of the line: he also embodies Wanted by Night in 2018 and attended its launch party in Paris.
From the same line
More perfumes from Azzaro
Also composed by Fabrice Pellegrin
- Cedro VirtuosoAcqua Di Parma
- Frozen RosePo ONE
- Black XS L'Excès pour luiPaco Rabanne
- Mugler WomanityThierry Mugler
- Explorer PlatinumMontblanc
- Patchouli InkMontblanc
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