Eros Flame
Launched in October 2018, Eros Flame is the burning side of Eros, the men’s fragrance Versace released in 2012. Olivier Pescheux plays on contrasts: lemon, mandarin, and bitter orange warmed by black pepper and rosemary, a heart of pepperwood, geranium, and rose, and a base of cedar, patchouli, vetiver, tonka bean, and vanilla. Its fiery red bottle bears the Medusa.
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Versace launched Eros Flame in October 2018, six years after Eros, its 2012 men’s fragrance, whose name it takes up, that of the Greek god of love. The house intends it for a strong, passionate, self-confident man who is deeply in touch with his emotions.
A flame of love
Donatella Versace places the fragrance under the sign of true love, which captures the soul, body, and mind and, in her words, consumes everything in an eternal flame of passion. The house presents Eros Flame, in its fiery red bottle, as the fragrance of love and passion.
The launch story also lends it a message for new generations about the dignity of love and the power of diversity. In France, the house describes it as a fragrance that touches the heart without detour, the mark of a passion stronger than time and differences.
Olivier Pescheux and contrasts
Olivier Pescheux signed the composition. He built it on oppositions that the house sums up in three pairs, cold and hot, sweet and spicy, light and shadow, with ingredients chosen to enrich and enhance one another.
Eros Flame came out as an eau de parfum, in 30, 50, and 100 ml; today the house offers it up to a 200 ml bottle. It takes its place in the Eros line, between the 2012 men’s fragrance and Eros pour Femme.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Gigi Hadid and Salomon Diaz
Steven Meisel photographs Gigi Hadid and Salomon Diaz in a pose inspired by Canova’s Psyche Revived by Cupid’s Kiss.
The launch campaign, unveiled in October 2018, was photographed by Steven Meisel. Model Salomon Diaz poses with Gigi Hadid, both dressed in the house’s regal prints.
Their pose quotes Psyche Revived by Cupid’s Kiss, the group sculpted by Antonio Canova in which Eros leans over Psyche: a direct reference to the Greek god who gives his name to the Eros line.
From the same line
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