Lacoste
Match Point Eau de Toilette
Lacoste's adventure in perfumery began in 1984. At the time, the house imagined a fragrance intended for elegant athletes in search of comfort and well-being. Then, many other perfumes followed, such as Booster in 1996 or Lacoste pour Homme in 2002.
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It was not until 2004 that the house's first feminine fragrance appeared. Since then, Lacoste has continued to diversify its creations while preserving a guiding principle: instilling everyday dynamism in the men and women who wear its perfumes. And it is precisely in this way that the new Match Point of 2020 was designed. A true concentration of freshness, it is far from lacking boldness and seems to hold within it all the tension of a match point!
The refreshing composition of Match Point
Match Point invites men to follow their instinct and take action. This masculine eau de toilette grabs us with its exhilarating freshness. This perfume carries us into a vibrant intensity where the initial thrill gradually gives way to a more woody and virile base. It all begins with an aromatic blend of basil essential oil, quickly warmed by pink pepper. At its heart, it contains gentian absolute, known for its vibrant freshness. Gradually, the whole evolves toward a deeper and more intense woody scent. Vetiver dominates and gives this perfume all its character and tenacity. With Match Point, men are invited to surpass themselves and try every possibility to seize their chance. They are immediately swept up in a green and exhilarating freshness. So, are you ready to play game, set and match?!
Lacoste chooses a bottle deeply inspired by the world of tennis
As always, Lacoste does not forget its origins, and its bottle clearly echoes the world of tennis. This glass bottle is dominated by a green color, so dear to René Lacoste, founder of the house. Indeed, his racket was that color, and he was nicknamed the crocodile. Moreover, it is precisely for this reason that the reptile in question became Lacoste's icon. Of course, it appears on this bottle's label. Note that the base of this perfume takes on an unusual concave shape, like that of a tennis ball hitting the ground. The whole is also decorated with a white label sparingly bearing the name of this perfume. It is split in two by a taut black line, which some consider a nod to a tennis court where the tension rises during match point. Others may also see in it the representation of the famous tennis net. Finally, note that the cap of Match Point clearly resembles the handle of a racket. The bottle of Match Point thus comes in two different sizes, 50 ml or 100 ml.
More than ever, with the Match Point perfume, Lacoste bets on boldness and asserts the strength of character needed to seize new opportunities and dare to take the leap!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Lacoste's Match Point is a new and original masculine creation that appeared in 2020. Like all of Lacoste's fragrances, it is deeply inspired by the world of tennis. As its name suggests, it holds within it the palpable tension of a final match point. A perfect combination of freshness, strength and boldness, it encourages the men who wear it to seize life to the fullest and make the most of every moment. And it is precisely this fervor that can be felt in the advertisement for this fragrance. So how about looking more closely at the new advertising campaign offered by Lacoste?
Lacoste's Match Point perfume, a bold fragrance
Before anything else, let's set the scene by introducing Lacoste's Match Point perfume. This fragrance is presented in a very contemporary glass bottle, whose many details have been borrowed from the world of tennis. Thus, its glass base is shaped like a ball, while its cap looks like the handle of a tennis racket. In terms of scent, Match Point is a green, dynamic perfume that brings together very contradictory and unexpected notes. It all begins with basil essential oil, whose aromatic breath is quickly warmed by pink pepper. Then, Match Point's vibrant energy emerges from a heart of gentian. In its base, Lacoste's masculine perfume becomes more woody and is enriched with vetiver.
The urban advertisement for Match Point
The advertisement for Lacoste's Match Point perfume begins with the sight of its bottle standing out against an urban backdrop. Here, it is a steel bridge. The atmosphere is typically New York. Thus, a young man emerges from a yellow taxi. Looking around, he sees his beloved crossing the bridge at full speed. Then, the two young lovers exchange a passionate kiss that suddenly seems to transcend them. From then on, the tension becomes palpable. Lacoste's faces of the campaign try to hold each other in their arms, but the bridge separates them. Ready to take every risk to be reunited, they do not hesitate to leap into the air! The whole plays out to the song Run for me by Sébastian feat. Gallan, which only amplifies the palpable tension of this television campaign.
Lacoste keeps its former faces of the campaign
While this advertisement is truly new, the faces of Lacoste's campaign may not be unfamiliar to you, and for good reason… The young man and young woman featured in this advertisement already appeared for Lacoste's previous perfume L.12.12 French Panache in 2019. Once again, they are brought together in an urban setting. The scenery changes and their story evolves. However, the tension remains at its peak. Undeniably, with the Match Point perfume, Lacoste recreates all the emotion of a match point, both intense and exhilarating.