Live

From the Polo shirt to Eau de Toilette, Lacoste designs collections for men, women, children as well as numerous sports accessories. Launched in 2011, the “Lacoste Live” line is particularly creative and colorful. It aims to be modern and sounds like a renewal. The “Lacoste Live” Eau de Toilette is in total harmony with the “Live” line. It reflects a dynamic, young man, a man of today.

Lacoste Live, the world of the legendary crocodile

It all began in 1927, with the “Four Musketeers”. At the time, buttoned long-sleeve shirts and city trousers made up the perfect tennis player's outfit. It was René Lacoste who asked a designer to innovate and create a more fluid outfit, inspired by polo players. As for the crocodile, it came from a simple bet on the outcome of a match, following which René Lacoste was nicknamed “the crocodile”. A true revolution in sportswear and accessories followed. Color appeared in 1951 and the Lacoste shirt today comes in 65 different shades. In this spirit of innovation, Lacoste sought to go even further with its perfume lines. The “Lacoste Live” Eau de Toilette is a concentrate of energy, creativity and intensity.

The dynamic notes of Lacoste Live

“Lacoste Live” opens with sparkling, highly dynamic notes thanks to the presence of lemon. The latter reveals the unique side of the composition. The heart is shaped by green notes combined with aquatic notes. The base becomes deep and original through the harmonious blend of the warmth of guaiac wood and black licorice. The “Lacoste Live” fragrance unquestionably embodies an energetic, modern man. So does the new “Lacoste Live” bottle, cube-shaped and very colorful. Graphic lines and pop colors symbolize today's Lacoste man. Its colors are those of the spring/summer 2014 clothing line—navy blue, red and white. The Live line appears as a renewal, an affirmation of the brand's spirit of innovation. The “Lacoste Live” Eau de Toilette thus delightfully complements Lacoste outfits. Dynamic, fresh and invigorating—has the crocodile decided to take a youth cure?

Who has never been drawn to the legendary Lacoste crocodile? Born from a bet on a tennis court, the little crocodile has come a long way… It has weathered the passing of time, ages, fashion and seasons, to keep pleasing again and again. Younger than ever, “Lacoste Live” proves here the energetic side of the brand. In keeping with the clothing line, the “Lacoste Live” Eau de Toilette surprises and energizes the man of today.