24 Rue de L'Université

Yves Saint-Laurent notably spent his entire life in Paris, and many of the house's fragrances are there to remind us of it: Mon Paris, Rive Gauche, Parisienne… Today, the Yves Saint-Laurent house has decided to take us to a unique and highly symbolic place: 24 Rue de L’Université. What is this address? How does it translate in terms of perfumery? Here are a few clarifications about this new fragrance.

24 Rue de L’Université, a famous Yves Saint-Laurent address

When Yves Saint-Laurent settled in Paris for the very first time, he set down his belongings on the Left Bank of the Seine, in 1966. It was precisely to pay tribute to this legendary place that the fragrance Rive Gauche was created a few years later, in 1971. Then, in order to further expand his activities, Yves Saint-Laurent decided to move. It was not until 2013 that the Yves Saint-Laurent house resettled on the Rive Gauche, at 24 Rue de L’Université, driven by the house's new artistic director: Hedi Slimane. 24 Rue de L’Université therefore marks a return to its roots, and it is only natural that the house decided to dedicate a fragrance to it. This address designates a historic place of classic beauty and boundless refinement. It is a sumptuous private mansion whose premises combine prestige and audacity. Built by Thomas Gobert in 1688, this building has in recent years experienced a new era of glory thanks to the boundless energy of the Yves Saint-Laurent house. It is therefore only natural that the house decided to celebrate this place, synonymous with boundless creativity, in an original fragrance.

24 Rue de L’Université, a resolutely woody unisex fragrance

The address at 24 Rue de L’Université has given rise to both feminine and masculine creations. Logically, this new fragrance is therefore intended for both men and women. That said, at first glance, its bottle has a rather masculine feel. The fragrance 24 Rue de L’Université comes in a thick black glass cube with a mirror-like surface. Its cap, meanwhile, forms a thick cylinder with a matte texture. In all sobriety, 24 Rue de L’Université displays its name discreetly on a label with a couture spirit. Its formula, meanwhile, is the work of the talented perfumer Fabrice Pellegrin. For now, very few details about its composition have been revealed. 24 Rue de L’Université is an enveloping, woody juice whose milky scent comes directly from sandalwood. Cedar, for its part, only heightens its deep, distinguished breath. Suede amplifies its animalic quality. Finally, a touch of incense ties it all together, lending it a spicier scent.