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Yves Saint Laurent

MYSLF

MYSLF is the eau de parfum Yves Saint Laurent launched in August 2023, the house’s first masculine woody floral, signed by Daniela Andrier, Christophe Raynaud and Antoine Maisondieu. Two Calabrian bergamots, a Tunisian orange blossom absolute and a base of Indonesian patchouli and Ambrofix make up the formula. Austin Butler is its face, and the black bottle is refillable.

Brand
Yves Saint Laurent
Launch year
2023
Perfumers
Gender
Men
Olfactory family
Woody
Secondary family
Floral
Concentration
Eau de Parfum
EAN
3614273852739 (40 ml) · 3614273852821 (60 ml) · 3614273852814 (100 ml) · 3614274289527 (150 ml) · 3614273852807 (refill 150 ml)

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MYSLF

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MYSLF is presented by Yves Saint Laurent Beauté as the house's first woody floral fragrance for men. It is signed by Daniela Andrier, Christophe Raynaud and Antoine Maisondieu, according to WWD and Wikiparfum.

According to WWD, this launch comes six years after Y for Men (2017), in line with the house's masculine fragrances, L'Homme (2006) and La Nuit de L'Homme (2009).

The name MYSLF fits, according to Stephan Bezy, Yves Saint Laurent Beauté international general manager at licensee L'Oréal, within a desire to address Generation Z.

MYSLF was first launched in mid-August 2023 on the house's American platform, before a wider rollout two days later, WWD reports.

The collection has since expanded with Le Parfum and L'Absolu, the latter having been the subject of a new campaign with Austin Butler announced in early August 2025.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Elena Knezevic (Fragrantica) sees a powerful and very conservative fougère; Michael Adams (Michael 84), a pleasant, elegant and consensual fragrance, close to Sauvage.

Read what critics say

What the community says

LongevityLong
Fleeting7 votesAll day
SillageGenerous
Intimate4 votesOverpowering

Season

Autumn80 %
4 votes
Spring20 %
1 vote

Occasion

Day50 %
2 votes
Party25 %
1 vote
Work25 %
1 vote

The community finds it similar to…

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Longevity
Sillage
Season
Occasion
Resembles

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The advertising

Austin Butler facing Julia Ducournau

Film directed by Julia Ducournau with Austin Butler, BETC Paris campaign unveiled on August 22, 2023.

The launch campaign for MYSLF features actor Austin Butler, chosen as the face of the campaign for Yves Saint Laurent Beauté, according to lareclame.fr. The film was directed by Julia Ducournau, Palme d'Or winner at Cannes in 2021 for Titane, and the print campaign was photographed by Gray Sorrenti, according to Ads of the World.

The campaign was created by agency BETC Paris, a longtime partner of the house, and unveiled on August 22, 2023 on television and digital, with an earlier teaser featuring only Austin Butler's voice.

According to Julia Ducournau, quoted by the house, she did not think about gender while directing the actor but sought to show all the facets she saw in him. The film, shot in a corridor of mirrors set to music by Ishmael, shows the actor confronting his emotions, Packshot Mag notes.

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Also composed by Christophe Raynaud

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Also composed by Antoine Maisondieu

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