Now Men
Azzaro is an Italian brand known worldwide and renowned for its very masculine, contemporary perfumes with a fairly understated design. Nevertheless, for once, in 2007 Azzaro wanted to try something original.

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Thus, the house embarked on creating two modern and electrifying perfumes named Now Men and Now Women. Let us take a closer look at the men's perfume contained in this astonishing bottle with its curved lines.
The creativity of the Azzaro man
While virility is very often the primary concern in Azzaro perfumes, it seems the house this time bet on youth and creativity. Now Men is a perfume intended for adults in the making, already having one foot in working life but still possessing a childlike soul. Thus, Azzaro describes its perfume as a sort of toy for grown-ups, on the border between innocence and libertinism. Now Men is a juice made of spontaneity and filled with joie de vivre, while also carrying a touch of regressive nostalgia. It is akin to a security blanket that one would keep close for an entire lifetime. In other words, it has the ability to reassure and bring a boost of comfort to daily life. Nevertheless, its apparent spontaneity does not make it any less harmonious and well-crafted. It is a vibrant juice that cultivates the discovery of refined pleasures. Its sillage is therefore also a concentrate of seduction. This duo of fragrances seems to have been born to attract each other instinctively. Both form counterparts that seem almost impossible to separate.
The masculine and green flavor of Now Men
Now Men is a perfume born from the imagination of two perfumers, namely Lucas Sieuzac and Christophe Raynaud. It is a vibrant juice built mainly around a rose oxide molecule. This gives the perfume a very futuristic quality, mirroring its bottle. Aldehydes also complete the flavor of this ingredient, giving it a more metallic facet. In addition, Azzaro added cardamom tea to its recipe for a more floral and spicy presence. There, violet leaves take their place in a green and powdery movement. It is at this point that a woody accord resonates for added virility. Nevertheless, Now Men asserts its masculinity gently, wrapping it in white leather and lichen for a carnal, amber-like result. The whole is then held in a bottle that looks as though it came straight from another planet. Now Men forms a sort of bubble that perfectly fits the shape of the hand. It is entirely rounded. Its smooth glass seems to have been polished through repeated caresses. Finally, the whole is topped with a metal cap for even more modernity.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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