Forever Wanted Elixir

Fact sheet

Identity & formats

• Official name: Wanted Forever Elixir Parfum
• Olfactory family: Leather • Fruity • Woody
• Concentration: Parfum ≈ 20%
• Launch date: March 2025
• Sizes: 50 ml · 100 ml · 150 ml refill

The creative noses

This new installment was born from the collaboration between Honorine Blanc, Sophie Labbé and Clément Gavarry. Their mission: to amplify the fruity energy — a nod to the signature cocktail of la Dolce Vita — and pair it with a carnal leather, while preserving the herbaceous freshness that makes the heart of Wanted beat.

Anthracite barrel: power and durability

Visual architecture

The six-chamber cartridge, symbol of the line, is dressed in a graphite black gradient leading to a chrome muzzle. Golden cells encircle the sprayer, like shells ready for ignition. The matte / glossy metallic effect reflects the duality between fruity sweetness and smoky leather in the juice.

Sustainability detail

• Glass containing 28% recycled content.
• 150 ml screw-thread refill, saving 60% on glass and 50% on plastic.
• FSC cardboard box, copper-embossed logo, water-based ink.

“Wanted Forever”: instinct never sleeps

Campaign scenario

In a twilight desert, a biker hides his gaze behind mirrored glasses. He flicks open the cylinder of a custom watch, revealing the silhouette of the bottle. A burst of acceleration: a cloud of red dust, a strobe flash. The voice-over murmurs: Never stop the chase.

Sound design

Fuzz guitar, trap beat, engine roar. The rhythm matches the pulses of cardamom and the crackle of smoky leather.

Detailed olfactory pyramid

Top notes: wild raspberry & green citrus

• Raspberry from Serbia, dark and juicy coulis.
• Green mandarin from Italy, zesty sparkle.
• Bergamot from Calabria, a streak of light over the red pulp.

Heart notes: suave cardamom, lavender & sage

• CO₂ cardamom heart, fresh-camphoraceous then honeyed.
• French lavender, the connecting thread of Wanted.
• Clary sage absolute for an herbaceous-mossy twist.

Base notes: braised leather, wolfwood & smoky vetiver

• Suede leather, hazelnut-tobacco accord.
• Wolfwood™: smoking amber wood, incense-tinged nuance.
• Fractionated Haitian vetiver, chic earthy breath.

Frequently asked questions

What is the difference with Wanted Elixir 2023?

The 2023 Elixir was built on a vanilla-wood duality. Wanted Forever Elixir trades vanilla for a dark raspberry and a smoky leather, creating a more pronounced fruit / animalic contrast.

Is the fragrance unisex?

Presented as masculine, but its fruity and suede facets will easily appeal to feminine skins fond of gourmand leathers.

Which season is best?

Fall-winter and cool evenings: the leather and wolfwood express their depth better in cold weather. In summer, a single spray is enough for dinner.

Moments to wear and application

SituationDoseDesired effect

Afterwork date

1 spray on chest

Elegant fruity punch

Nighttime motorcycle ride

2 sprays on jacket

Lingering smoky leather

Fine dining dinner

1 spray on shirt collar

Sweet-herbaceous aura

Indoor rock concert

+1 spray on nape

Animalic woody sillage until dawn

Verdict: the leather-raspberry cartridge that never misses its target

Wanted Forever Elixir brings together the most carnal red fruit, a vibrant aromatic freshness and a captivating smoky wood leather. Refillable bottle, cult silhouette, juice with an untamable temperament: the olfactory chase continues… endlessly.