L'Homme Ultime
The fragrance of L’Homme Ultime by Yves Saint Laurent. A true legend of masculine perfumery, L’Homme by Yves Saint-Laurent came into being in 2006. It is a fragrance synonymous with strength, attraction, charisma, boldness, and sensuality.
- Brand
- Yves Saint Laurent
- Launch year
- 2016
- Gender
- Men
- Olfactory family
- Woody
- Concentration
- Eau de Parfum

Where to buy
Having very quickly won over a wide audience, it has been revisited on multiple occasions. Thus, the summers of 2007 and 2008 were the occasion for the appearance of its summer flankers. Seducers wishing to add an evening fragrance to their collection also had the opportunity to discover, in 2011, the emblematic La Nuit de l’Homme. Now, it is a new edition and an unprecedented facet of masculinity that is offered to us this time through the fragrance L’Homme Ultime.
The new Yves Saint-Laurent man
While L’Homme Ultime offers a new vision of man, woodier but still just as fresh, the image of masculinity as seen through the eye of the designer remains just as elegant. L'Homme Yves Saint-Laurent is endowed with an innate charisma and a very contemporary masculinity. It possesses a raw strength that nevertheless remains resolutely chic. Thus, its virility is unlike any other and its style displays multiple contrasts. This is why L’Homme by Yves Saint-Laurent has managed to find a fragrance in its own image, playing on the duality of raw materials and seeking to mask its sensitivity beneath powerful materials. In reality, L’Homme Ultime is a perfect expression of Yves Saint-Laurent fashion, at once uninhibited, modern, and uncompromising. Its aura is almost magnetic. Its complex personality only makes it more captivating. L’Homme Ultime by Yves Saint-Laurent is a kind of masculine perfection, an olfactory embodiment of the ideal man as we like to picture him in our wildest fantasies.
The woody and aromatic scent of L’Homme Ultime
While L’Homme by Yves Saint-Laurent has many assets at its disposal to melt the hearts of women, its fragrance certainly seems to live up to its intangible magnetism. The scent of L’Homme Ultime opens with a genuine burst of dynamism. Its opening is composed of bergamot, a fruit resulting from the crossing of the bitter orange tree and the lemon tree, and grapefruit, a citrus fruit with more bitterness. Then its aromatic facet comes into play through the presence of clary sage and cardamom. Geranium, for its part, brings more elegance to the whole while enhancing its spicy facet. This, then, is a way of affirming that L’Homme Ultime does not lack temperament. The whole then gradually shifts toward more sensuality thanks to the presence of amber woods. Cashmeran, meanwhile, envelops the whole with a veil of softness, while L’Homme Ultime gradually asserts its masculinity through the presence of vetiver. The whole is presented in a bottle emblematic of the collection. It is a heavy, streamlined glass cylinder that lets a pale blue juice show through. The whole is topped with an octagonal metal cap resembling a giant bolt. In sum, the aesthetic of this fragrance is just as elegant as that of its predecessors.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
The story of L’Homme begins in 2006, with the modern fragrance for men of the twenty-first century. L’Homme by Yves Saint Laurent is at once natural, self-assured, and charismatic. Because contemporary men are at the same time fragile, handsome, strong, and generous, YSL created a fragrance just for them. After several flankers, including the magnificent La Nuit de l’Homme in 2011, YSL unveiled L’Homme Ultime in 2016. Still just as elegant, L’Homme Ultime reveals a more powerful, more energetic character.
The YSL L'Homme Ultime ad: A black and white clip
In order to represent the elegance of the ultimate man, the YSL brand chose to shoot an advertising film in black and white. The clip takes place at nightfall. The hypnotic man appears in a hotel with an electric atmosphere. Despite his devastating physique, the man does not chase after women. On the contrary, it is a magnificent blonde who notices him and cannot help but slip into his room during his absence. There, she immerses herself in his scent, wears his clothes, until he arrives in the room… Mystery and seduction take on their full meaning here, and one understands the power of the fragrance L’Homme Ultime.
Winnie Woolston, once again the face of the campaign for Yves Saint Laurent’s L'Homme Ultime
Since the first advertising clip for the fragrance L’Homme, Yves Saint Laurent has chosen the charismatic Winnie Woolston to represent its fragrances. Winnie Woolston is a New Zealand model born in 1985. He grew up in the Auckland region and devoted himself to his passion, skateboarding. He was discovered in 2011 while working in a skate shop. He was quickly sought after by brands and has modeled for Diesel, H&M, Replay, and Tommy Hilfiger. He has also been seen walking the runway for Thierry Mugler. Winnie Woolston is married to a stylist, Mala Brajkovic, and they have three children. Together, they are creating a special streetwear clothing collection. In the fashion world, Winnie Woolston is considered a rising star…
After the enormous success of L’Homme, YSL imagined magnificent flankers. Among them, L’Homme Ultime offers a fragrance that is both elegant and powerful. The same face of the campaign represents this flanker, namely Winnie Woolston. Handsome and self-assured, the New Zealander is increasingly noticed by fashion houses. Here, he displays a sensual and natural style, and his charisma leaves no woman he encounters indifferent. A fragrance one does not forget.