Hugo Boss
Boss Bottled Bold Citrus
BOSS Bottled Bold Citrus: the vitamin C of the masculine wardrobe The famous BOSS bottle gets a makeover: Bottled Bold Citrus injects a dose of zesty adrenaline into the woody lineage of 1998. From the opening, a Primofiore lemon bursts forth, crisp with freshness; bergamot coats it all in a clean light. The heart reveals a resinous elemi and Bourbon geranium duo that pulses like a heartbeat after a sprint, before settling into a subtly smoky patchouli-vetiver. A dynamic, clean eau de parfum, dressed in an elegant woody base: ideal for elevating light suits and shirts rolled up to the forearms.
Where to buy
Fact sheet
Identity & formats
- Official name: BOSS Bottled Bold Citrus Eau de Parfum
- Family: Aromatic • Citrus • Woody
- Concentration: Eau de Parfum (≈18%)
- Launch: June 2025
- Sizes: 50 ml • 100 ml • 150 ml refill
Creative perfumers
The duo Sophie Labbé & Honorine Blanc signs the composition. Their goal: keep the woody BOSS Bottled signature while energizing it with a first-press lemon and a honeyed elemi resin, for a sillage that is both fresh and refined.
The BOSS icon, sun-pressed
Visual design
The cylinder-column silhouette returns, but the glass is tinted a light yellow evoking lemon pulp. The embossed BOSS lettering runs vertically, flecked with metallic highlights. A brushed silver collar reflects light like the ring of a mojito shaker.
Sustainability approach
• Glass containing 30% PCR.
• 150 ml screw-top refill, reducing glass use by 60% compared to two 75 ml refills.
• FSC cardboard box without cellophane wrap, logo stamped in lemon-colored water-based ink.
“Dress sharp, squeeze harder”: the Bold Citrus spirit
Scenography
Film shot on the rooftops of Milan: sunrise, sharp shadow lines. The protagonist cuts through the air on an urban bicycle, beige suit, white sneakers. At the top, he uncaps his bottle; the city receives a golden lemon ray — the day can begin under the sign of clarity.
Emotional signature
Bold Citrus champions a confidence that does not shout: direct freshness, woody underpinning, impeccable composure — like a well-cut blazer over a white t-shirt.
Detailed olfactory pyramid
Top notes: Primofiore lemon & bergamot
Cold-pressed Primofiore, zesty brightness, Calabrian bergamot to round out the acidity.
Heart notes: honeyed elemi & Bourbon geranium
Elemi resin with peppery-honey undertones, green-leaved geranium that extends the aromatic vibration.
Base notes: clean patchouli & Haiti vetiver
Fractionated patchouli without an earthy facet, dry and slender vetiver: the woody backbone dear to Bottled.
Common questions
What is the difference from classic Boss Bottled?
The original blended apple-cinnamon-vanilla. Bold Citrus focuses on lemon-bergamot freshness and a clean woody base, without gourmand character.
Unisex or masculine?
Classified masculine, but its citrus-geranium zest will appeal to skin that loves woody citrus fragrances.
Optimum seasonality?
Spring-summer at full strength; also perfect in a heated meeting room in winter, thanks to the discreet woody base.
Usage tips
Situation, dose, result
9 a.m. meeting
1 spray on collar
Lemon-bergamot burst
Terrace lunch
2 sprays on chest
Invigorating elemi-geranium halo
Rooftop after-work
+1 on nape
Elegant woody thread through the night
Casual weekend
1 spray on t-shirt
Subtle freshness, 6-hour longevity
Verdict: a suit of light in a bottle
BOSS Bottled Bold Citrus updates the Bottled success story: the same woody assurance, but crossed by a Primofiore ray. An energizing, refillable fragrance, perfectly tailored for the man who shakes a client's hand in the morning, then raises his glass at sunset.
Olfactory pyramid
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