Dior launched Miss Dior Blooming Bouquet in 2014, a floral eau de toilette that François Demachy imagined as a dress embroidered with flowers. Peony is its center, recomposed from rose and fruity notes, over a base of white musks. The house has since reworked it around bergamot, Damask rose and peony.
The rectangular Miss Dior bottle, with a pink juice, tied with a Millefiori ribbon woven from Lurex threads by the ribbon maker Faure.
Blooming Bouquet keeps the rectangular silhouette of the Miss Dior line and its emblematic bow, and reveals a soft pink juice. The eau de toilette is sold from 30 to 150 ml, as a 20 ml roller and in a perfume pearl format.
The house now dresses the neck with a Millefiori couture bow, a ribbon woven from multicolored Lurex threads by the Faure company, a ribbon maker founded in 1864. The Miss Dior houndstooth motif is engraved in the glass in pink tones, and the label imitates fabric.