Yves Saint Laurent
Black Opium Le Parfum
1977: Yves Saint-Laurent gave birth to a landmark fragrance, named Opium and evocative of sex, drugs and transgression. 2014: appearing as the new symbol of emancipated women, Black Opium reinvents this legend and presents itself as the burning, sulfurous elixir of a new century. 2023: the sensual heroine of the house of Yves Saint-Laurent is once again in the spotlight, in an even more intense version. The sensuality of this collection reaches its peak with the release of Black Opium Le Parfum by Yves Saint-Laurent.
- Brand
- Yves Saint Laurent
- Launch year
- 2023
- Gender
- Women
- Olfactory family
- Oriental
- Concentration
- Eau de Parfum
Where to buy
Black Opium Le Parfum: welcome to the sulfurous nights of Yves Saint-Laurent!
What is more evocative of youth than unrestrained nights and frenzied dancing from dusk until dawn? Do these endless celebrations and unforgettable evenings feel missed? If so, Black Opium Le Parfum by Yves Saint-Laurent is made for that! Its ambition? To unleash repressed emotions and offer new moments of nocturnal abandon! This juice possesses the most intense olfactory signature of the entire Black Opium collection. It appears as a dazzling spotlight at the heart of the dance floor. Its intoxicating coffee scent electrifies the body. More than ever, this fragrance turns the woman wearing it into a sensual heroine, transforming every night into a memorable celebration.
The coffee-vanilla duo of Black Opium Le Parfum
As before, Black Opium Le Parfum is built around coffee and vanilla. However, for this release, perfumers Nathalie Lorson, Marie Salamagne, Olivier Cresp and Honorine Blanc devised a custom vanilla, composed of four varieties of pods. Black Opium Le Parfum first relies on Planifolia vanilla from Madagascar, a feline seductress with aromas of dried fruits and rum. Madagascar vanilla pod, in turn, is deeper and woodier. The Bourbon vanilla infusion from Madagascar brings a more precious, animalic facet to the whole. Finally, Tahiti vanilla absolute is the softest of them all. The coffee, meanwhile, electrifies the whole with excess and gourmand richness.
Let yourself be seduced by the black vinyl lacquer of Black Opium Le Parfum!
As usual, Black Opium Le Parfum by Yves Saint-Laurent comes in a cubic bottle, inspired by the Japanese inro. This time, it is coated in an ultra-glossy black lacquer. It is pierced by a glittering circle, resembling a window open onto the city lights in the depths of night. The whole proves particularly chic, while also evoking the shine of a black vinyl sheath typical of Yves Saint-Laurent haute couture. Black Opium Le Parfum is available in three sizes, in bottles of 30, 50 or 90 ml, made from recycled materials.
Olfactory pyramid
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The advertising
The Night is Ours, urban nights
The Night is Ours, a nocturnal film directed by Anton Tammi with Zoe Kravitz, produced by Phantasm for BETC Etoile Rouge.
The campaign film, titled The Night is Ours, is directed by Anton Tammi and produced by Phantasm for the agency BETC Etoile Rouge. Zoe Kravitz, face of the campaign for the line since 2018, travels through the city's nights in it.
A record of music synchronizations attributes to the film the soundtrack Moth to a Flame, by Swedish House Mafia with The Weeknd, and places its release starting January 5, 2023. A film database also lists this advertising short film in 2023, and links to the same actress the 2018 film Black Opium directed by Jonas Lindstroem.