Lancôme
La Nuit Trésor Intense
La Nuit Trésor Intense, an Eau de Parfum with an intense, magnetic and delicious sillage. Both through the visual of its bottle and through its very floral and poetic scent, the Trésor fragrance was recognized from its release as a scented jewel. Then, it transformed into a more mysterious and magnetic version, in 2015. It was at that moment that La Nuit Trésor was created.
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Since then, the story has kept repeating itself and Lancôme's olfactory saga has gradually grown richer. In 2022, the story repeats itself once again. A new variation of this iconic essence comes to light. Here, it is about an unconditional love and an emotion more powerful than ever. Let yourself be seduced by the feminine fragrance La Nuit Trésor Intense by Lancôme!
La Nuit Trésor Intense by Lancôme, an overwhelming fragrance
La Nuit Trésor by Lancôme was conceived as a fascinating enigma. A highly poetic myth, it told the story of two stars irremediably drawn to one another. Like an explosion, it was a kind of olfactory love at first sight built around rose. This time, La Nuit Trésor Intense by Lancôme still speaks to us of magnetism. However, it invites us to live the most passionate of love stories. With La Nuit Trésor Intense, Lancôme encourages women to let their emotions take over. It is a composition that pushes one to fully feel love. With this feminine fragrance, passion becomes more consuming. Everything shifts and the heart races!
La Nuit Trésor Intense, a gourmand and floral scent in a red diamond
La Nuit Trésor Intense by Lancôme seduces from the very appearance of its bottle. Indeed, it is nothing conventional. A symbol of intensity, it fits within the purest spirit of contemporary high jewelry. More than ever, Lancôme signs an exceptional bottle, cut to a point, like a true gemstone. It is chiseled with 75 facets, like a genuine jewel. Its original pink hue has now given way to a ruby red. Naturally, this color was not chosen at random. A symbol of passion, it is reflected not only in its glass, but also on the satin rose tied around its neck.
In terms of scent, La Nuit Trésor Intense by Lancôme is a true enchantment. As always, it revolves around Lancôme's symbol: the rose. Here, more precisely, it is a Damask rose, reworked with all the expertise of perfumer Amandine Clerc-Marie. Floral at first, it becomes more fruity and juicy through contact with black cherry. Deliciously summery, this raw material gradually softens. Finally, La Nuit Trésor Intense by Lancôme concludes with much more creamy and milky base notes. Almond milk and Madagascar vanilla become one, in a final breath rich with emotion.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Two short formats for 2022
Two films of 6 and 15 seconds documented in 2022; the description of the spot and the name of the face of the campaign rely solely on a general-interest webzine.
A catalog of spots lists two films for 2022 titled La Nuit Trésor Intense_Hero Solo, in 6 and 15 second formats, with no credit or distribution information provided. A description published on a general-interest webzine reports a film that opens on the bottle topped with its rose, a woman spraying it on the hollow of her neck, then the bottle spinning amid rose petals and black cherry; the same page attributes to the spot the track Women in Power, by the duo Philippe Briand and Gabriel Saban.
This webzine also presents Pénélope Cruz, face of the campaign for Trésor and its editions since 2011, as the face retained for this edition. For La Nuit Trésor in 2015, the campaign brought together Penélope Cruz and Ilay Kurelović, photographed by Mert Alas and Marcus Piggott, with a film directed by Rob Marshall.