Her London Dream
Burberry was born just a few miles from London, thanks to Thomas Burberry, inventor of the famous gabardine and the Burberry trench coat. Ever since, the house bearing his name has never missed an opportunity to highlight its British origins.
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This is precisely what the Burberry Her London Dream perfume is about. However, do not be mistaken, unlike its predecessors Burberry Her, which once captured all of London's effervescence, it now relies more on softness, strolling and poetry. So, how about discovering the new portrait of a tender and delicate young woman?
Burberry offers us a new journey to London
London is one of the most famous capitals on the planet. It is known above all for its effervescence, its dynamism and its eclecticism. Yet this time, that is not exactly what the new Burberry Her London Dream is about. More than ever, this fragrance calls for daydreaming and poetry. The British capital suddenly seems calmer. Burberry invites us to follow the steps of a fresh, playful and light young woman. The house offers us a spring walk through the heart of London, on a beautiful, sunny and soothing day. All the tranquility of London's great parks seems to find its way into this fragrance. The bustling streets give off nothing but positive energy, and Burberry Her London Dream turns out to be a fragrance full of cheerfulness and joie de vivre.
Burberry Her London Dream, a floral and fruity fragrance
Burberry Her London Dream aims to be as romantic as it is vibrant. It opens with a very fresh and dynamic scent, dominated by lemon. Here, however, this citrus fruit is tickled by spices. A peppery scent gradually rises to the nose. Coming directly from ginger, it also has a slightly soapy quality. Then, Burberry Her London Dream becomes more elegant and floral at its heart. Like a huge bouquet, it is composed of peony and rose. Then, the gourmand character takes over. Burberry Her London Dream ends with an amber base. For more sensuality and longevity, the sillage of Burberry Her London Dream also releases a breath of musk.
Burberry's boldly minimalist bottle
Burberry Her London Dream comes in a bottle as minimalist as it is surprising. Directly inspired by a typical English gentleman's flask, the Burberry Her London Dream bottle has an imposing yet slightly rounded shape. Its cap, meanwhile, dominates the whole, while being offset to the left side. To draw attention to it, it is the only element of this bottle that is entirely opaque. It is also decorated with a small gold trim around its neck. Burberry Her London Dream reveals all the sun-kissed beauty of a pale yellow juice through the transparency of its glass. Finally, the Burberry brand name is embossed in the glass, in capital letters.
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The advertising
Deeply attached to its British origins, the house of Burberry never misses an opportunity to take us to England, and more specifically to London. It was precisely with all the effervescence of this city in mind that the Burberry Her fragrance was created, in 2018. This time, since April 1, 2020, it has reinvented itself and become Burberry Her London Dream. As its name suggests, it echoes all the romanticism of this city, letting us experience a true waking dream, following the steps of a spontaneous and optimistic young woman. This is indeed exactly what can be found in the advertisement for Burberry Her London Dream. The young woman in question is none other than the beautiful Cara Delevigne, Burberry's iconic ambassador. So, how about following her on an escapade through the heart of a London garden?
Cara Delevigne lends her image to Burberry Her London Dream
For the fourth consecutive time, actress and model Cara Delevigne appears as the ambassador of a Burberry fragrance. For Burberry Her London Dream, she comes across as even fresher and more spontaneous than before. Here, the young woman is captured on film by director and photographer Juergen Teller, himself well known to the Burberry brand for having already collaborated with the house on multiple occasions. If Cara Delevigne and Burberry are so closely linked, it is above all because the young woman is herself a Londoner. Embodying the image of this city and of British femininity therefore comes naturally to her. Here, Cara Delevigne guides us through the parks of London, playing among narcissus and daffodils, or simply beneath a cherry tree in bloom. Other icons of the city also appear in the advertisement, such as the top of Big Ben or the London Eye, the city's great wheel. The scene, meanwhile, is broken up by different sequences, giving it an almost surreal effect, like the memory of a dream at daybreak. The setting is established: Burberry Her London Dream is the fragrance of a free and light young woman, wandering through London on a beautiful spring day…
Burberry Her London Dream, a light and floral fragrance
Burberry Her London Dream owes its existence to perfumers Jérôme Di Marino and Maria Lernout. Here, they chose to deliver a fragrance that is spontaneous, vibrant and romantic. It all begins with a fresh burst of lemon and ginger. This ingredient brings a slight peppery touch. Then, the heart of Burberry Her London Dream turns much more floral. It relies notably on a duo of rose and peony. Finally, the whole ends with an animalic touch of musk.
Burberry Her London Dream comes in a transparent glass bottle, revealing all the sunniness of a pale yellow juice. Fitted with a small cap offset to the left side, this bottle is both minimalist and bold at once. Its originality only adds to its charm… A modern and sparkling charm, just as Londoners so beautifully display!