POP

It is a mark of excellence that delights the greatest classical dancers on the planet. Repetto has been crafting exceptional ballet flats for more than half a century. This house carries grace as its heritage. Infinitely refined, it nevertheless seems this time to break free and champion a certain casualness and greater freedom of expression. Repetto presents its new limited edition: the Pop Repetto fragrance, directly inspired by a popular artistic movement, Pop Art.

Pop Art makes its way into Repetto

All Repetto fragrances have a gift for drawing us into a timeless world, made of lightness and poetry. It is always a matter of delicate creation, evoking the refinement and sensuality of ballet dancers. Their aura was both vibrant and airy, floating on the wind like a ribbon of tulle or satin. This time, however, it is an entirely different artistic movement that has inspired the house of Repetto: that of Pop Art. Born in the 1950s in England and the United States, it is also one of the most popular art forms of the last century. Pop Art gives rise to abstract works, combining different objects that, at first glance, have little to do with one another. Pop Art is characterized by a highly colorful style and by elements drawn from advertising or comic strips. And this is precisely what is found on the bottle of Pop Repetto, not to mention its particularly cheerful fragrance!

Pop Repetto, a fragrance that brings a smile

Pop Repetto is a vibrant fragrance that champions freedom of expression, creative diversity and self-fulfillment. It is intended for a bubbly woman and gives off a distinctly springlike scent. At first, Pop Repetto displays a tangy, fruity burst of pomegranate. Then this airy opening gives way to a more floral and poetic heart of jasmine and peony. Almond and tonka bean then blossom in its base, making it more gourmand and creamy. Cedar essence lends the whole its structure, preserving the untamable and tenacious character of the Repetto woman.

Visually, Pop Repetto takes up the codes of its predecessors. Its round, generous silhouette is topped with an irregular cap, as though it were in motion. The R of Repetto appears on a small medallion attached to a silk ribbon. This ribbon has traded its once soft pink color for a far more explosive yellow. The word “Pop” appears on the front of the bottle, in lettering that could have come straight out of a comic strip. The whole is housed in a cardboard box with an infinitely Pop Art spirit, blending different shades of blue, yellow, pink and red. With the new Pop Repetto, summer 2019 is already shaping up to be a very festive one!