Zadig & Voltaire
ZADIG
Zadig & Voltaire launches ZADIG in 2025, an Eau de Parfum by Amandine Clerc-Marie and Florian Gallo. The composition pairs a duo of black and white sesame with orange blossom, over a base of roasted vanilla and creamy sandalwood. The house describes it as the emblem of a generation in search of freedom, carried by a wing-shaped bottle, as much a fashion accessory as a talisman.
- Brand
- Zadig & Voltaire
- Launch year
- 2025
- Perfumers
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum
Where to buy
Zadig & Voltaire is a French house founded in Paris in 1997 by Thierry Gillier. ZADIG is released in 2025, about ten years after the success of THIS IS HER!, another feminine fragrance from the brand, according to the house.
The composition is signed by perfumers Amandine Clerc-Marie and Florian Gallo. The house describes it as a fascinating fragrance, with notes described as magnetic and addictive, conceived as the ultimate fashion accessory of the Zadig & Voltaire silhouette.
The launch is accompanied by an extension of the ZADIG line into scented body products, shower gel and body lotion. In January 2024, Cecilia Bonström, the house's artistic director since 2006, leaves the company and is replaced by Thierry Gillier himself.
The house frames ZADIG within a narrative of freedom and exploration: it evokes the time to dare, to reveal oneself to the world and to explore new horizons, carried by a generation in search of emancipation.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Louise Robert, face of ZADIG
Louise Robert is the face of the campaign, shot by Angelo Pennetta with a film by Thomas Kelly, alongside a 180-degree immersive experience.
The house chose Belgian model Louise Robert, from Antwerp, as the face of the ZADIG campaign, described as a rising star of fashion who has walked for major houses.
The campaign is photographed by Angelo Pennetta, with styling by Alexandra Carl and makeup by Hélène Vasnier; a film is directed by Thomas Kelly, according to the trade press.
The house also offers a 180-degree immersive experience, inviting audiences to discover a Parisian loft to explore the fragrance.