Lancôme
La Nuit Trésor
La Nuit Trésor: The first aphrodisiac gourmand fragrance Trésor the magic perfume from Lancôme born in 1990, gave rise to beautiful variations of its deep and floral essences, including La Nuit Trésor, a true concentrate of hyper-femininity and sensuality.
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At night hearts become mysterious and perfumes intoxicate, opposing stars draw closer and explode into a deep and terribly addictive fragrance, La Nuit Trésor. Worn by the sublime and unsettling face of the campaign Pénélope Cruz, La Nuit Trésor offers deep facets of black rose and Tahitensis vanilla to present a captivating and… aphrodisiac black diamond?
The captivating and enveloping love potion of the 21st century: La Nuit Trésor
La Nuit Trésor is the expression of the burning embrace of two lovers, according to Lancôme. The tone is set, the sensual and vibrant image of the mysterious fragrance born in 2015 is created. By drawing on the beautiful legend of opposing stars irresistibly attracted to one another until they collide and create a black diamond, La Nuit Trésor wraps itself in a myth and dresses itself in a wonderful story, without forgetting that it is considered one of the first aphrodisiac gourmand fragrances in history!
From the advertisement with Pénélope Cruz playing with light and shadow to better try to resist the dazzling young man who attracts her, to the bottle adorned with a black diamond, to the fragrance created entirely in contrast, the concept of opposites inevitably drawn to one another is exploited throughout every part of the communication for La Nuit Trésor. As for the reference to a love potion and the aphrodisiac virtue of the fragrance, it is powerfully suggested through clear vocabulary (elixir, eroticized, burning night…) but the elegance of the fine house of Lancôme would not stoop to say more...
La Nuit Trésor, or the sensual and mysterious reinterpretation of the fabulous Trésor
The accord is fairly irresistible, explain Christophe Raynaud and Amandine Marie, creators of La Nuit Trésor. It evokes the soft, warm skin of a woman. We therefore deliberately pushed its carnal facet. By adding a leather note, the result is astonishing, truly narcotic.
Designed as a true work of art, the faceted glass black diamond by Lancôme houses a powerful and intoxicating, addictive and sensual fragrance, La Nuit Trésor. The fresh, sharp top notes of bergamot and mandarin propel toward beautiful light, tangy flourishes, far from the surprises that the heart of La Nuit Trésor holds in store... A few fruity accords of passion fruit and strawberry notes carry toward the heart of the fragrance to soar into a black rose heart, the lovely Damanesca rose, worked to be chypre and more vibrant than ever in a contemporary and delightfully velvety facet.
These floral powers are married to Tahitensis vanilla, gourmand, exotic and deep, watered by an original lychee note and a few touches of coffee, caramel and licorice to prolong the addictive gourmand quality. Of course, how could an intoxicating sillage be created without adding to the delicate marriage of Damanesca rose and vanilla a few notes of benzoin, patchouli and animalic quality, to leave an impenetrable memory of the encounter between La Nuit Trésor and the velvet of the skin...
La Nuit Trésor is, for Lancôme, an aphrodisiac gourmand [that is the] expression of a burning night where those who love each other with an absolute love embrace each other, and the delicate composition built around the original accords of rose and vanilla can only confirm this. The excellence of the creation and the meticulous choice of luxurious raw materials remind that love potions can also be very elegant!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
The story of La Nuit Trésor begins in 1990 with Trésor. An emblematic fragrance of the brand, Trésor achieved dazzling success. In 2015, Lancôme presented a reinterpretation as sensual as it is mysterious with La Nuit Trésor. Considered the love potion of the 21st century, La Nuit Trésor is a fragrance that captivates with its notes of Tahitensis vanilla orchid combined with black rose. To present this very particular essence, Lancôme set up an intimate advertisement with a magnificent face of the campaign worthy of the precious nectar, Pénélope Cruz.
La Nuit Trésor, an advertisement full of lust
In order to create the most intimate atmosphere, Lancôme chose a melody blending piano notes and electric beats from the group Movement in the song titled Ivory. In this advertisement, Lancôme invites everyone to reflect on one question: What if love could always be lived as on the first day? Spanish actress and superstar Pénélope Cruz plays the femme fatale. In this advertisement directed by Johnny Green, Pénélope Cruz engages in a sensual and intoxicating chase to find her lover again as on the first day. Driven by desire, Pénélope Cruz does not hesitate to brave the night to find her lover in a hotel room at night... Glamorous and sexy, the couple then reunite for a most promising night...
Pénélope Cruz as femme fatale in the La Nuit Trésor advertisement
Since 2010, the Lancôme brand has called on Pénélope Cruz to be the face of the campaign for La Nuit Trésor. After Kate Winslet, Juliette Binoche and Julia Roberts, it is actress Pénélope Cruz's turn to become the face of the Lancôme brand. At 43, Pénélope Cruz is a highly acclaimed actress, mainly due to her sensuality and Iberian warmth. She has more than 60 films to her credit, along with contracts with several brands, including one for lingerie. Pénélope Cruz also has two children, and her success is clearly not only professional. In the advertisement for La Nuit Trésor, the sensual Pénélope Cruz plays opposite her husband, Noah Mills, who of course plays the role of her lover! She is shown fulfilled, in love, radiant, alongside her star fragrance. At the wheel of her Mercedes, the beautiful actress drives through Paris to find her lover in a hotel room. An advertisement worthy of Lancôme's enigmatic fragrance, La Nuit Trésor.
It is the sensual actress Pénélope Cruz who is the face of the campaign for Lancôme and represents La Nuit Trésor. Mysterious and floral, La Nuit Trésor is a magical fragrance. In the advertisement where she plays opposite her husband, Pénélope Cruz drives quickly in order to secretly meet her lover. Enigmatic and seductive, Pénélope Cruz embodies this here, just as much as La Nuit Trésor.