Jimmy Choo
I Want Choo With Love
I Want Choo With Love was released in August 2025, the fourth installment in the I Want Choo line, which Jimmy Choo classifies among fruity floral ambers. Amandine Clerc-Marie and Gabriela Chelariu, of dsm-firmenich, built it on a juicy raspberry, a bouquet of rose, hibiscus and freesia, and a base where vanilla meets sandalwood and musks.
- Brand
- Jimmy Choo
- Launch year
- 2025
- Perfumers
- Amandine Clerc-Marie
- Gabriela Chelariu
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum
Where to buy
The I Want Choo line was born in 2020 and grew with a Forever in 2022, a more concentrated Le Parfum. With Love forms its fourth installment, arriving in France on August 11, 2025, first as a Sephora exclusive.
The house entrusted the formula to Amandine Clerc-Marie and Gabriela Chelariu, both senior perfumers at dsm-firmenich since 2024. The former created Chloé Eau de Parfum and Burberry Goddess; the latter works from New York, after studying pharmacy in Romania.
Interparfums has held the Jimmy Choo fragrance license since 2009, while Sandra Choi has directed the house's creative work since 1996. Her handwritten signature appears on the bottle, next to the JC emblem, a detail the launch materials highlight.
The current messaging rests on a single formula, rose vanilla, presented as a celebration of friendship and self-confidence. The Fragrance Foundation shortlisted the fragrance among the finalists for its 2026 awards, alongside launches from Chanel, Guerlain and Hermès.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Rebecca Longendyke and Sacha Quenby
Rebecca Longendyke and Sacha Quenby reprise their role as faces of the campaign, in the streets of London, on a summer night, on the theme of friendship.
Rebecca Longendyke and Sacha Quenby, already faces of the campaign for I Want Choo Le Parfum, reprise their role. The campaign shows them in summer evening outfits, accessorized with Jimmy Choo pieces, in an evident closeness.
London serves as the backdrop, the city standing in as an open-air dance floor. The house reads into it a celebration of friendship and freedom, a direct extension of the narrative built around the fragrance. No verified source names the photographer.