Flora Gorgeous Gardenia

As for the bottle, it reclaims the house's emblematic codes. As for the face of the campaign, it calls upon one of the most famous stars on the planet… Focus on Flora Gorgeous Gardenia Eau de Parfum by Gucci.

The Flora Garden collection by Gucci

Flora Gorgeous Gardenia Eau de Parfum is an entirely new fragrance. However, it comes to complete a collection initiated much earlier, in 2012. It is called Flora Garden and brings together several fragrances conceived as generous bouquets of flowers. The role of each one is to honor an emblematic flower from the perfumer's palette, as if to explore a unique facet of feminine personality. Thus, all the components of Flora Garden allow every woman to exalt the best aspects of her being, whether grace, generosity or tenderness. Like its predecessors, Flora Gorgeous Gardenia Eau de Parfum by Gucci overflows with very positive energy.

The floral femininity of Flora Gorgeous Gardenia Eau de Parfum

Flora Gorgeous Gardenia Eau de Parfum by Gucci is a poetic and refined fragrance, and this is felt from the very sight of its bottle. It comes in a pink lacquered bottle with an innovative shape. The whole is topped with a shimmering gold cap, as luminous as it is luxurious. A label decorates its front face, bearing Gucci's emblematic Flora motif. As a bit of background, this was originally imagined for the house in 1966 by the artist Vittorio Accornero. Today, it has been modernized by Alessandro Michele.

As for the scent, Flora Gorgeous Gardenia Eau de Parfum is just as feminine and poetic as its bottle. Flora Gorgeous Gardenia Eau de Parfum revolves around white gardenia, a raw material with a joyful, springlike scent. This is illuminated by jasmine, more sun-kissed. A breath of brown sugar lends the whole an intense gourmand quality. Finally, Flora Gorgeous Gardenia Eau de Parfum is further freshened with pear blossom.

Miley Cyrus, face of the campaign for Flora Gorgeous Gardenia Eau de Parfum

To embody Flora Gorgeous Gardenia Eau de Parfum on screen, the house Gucci set its sights on one of the most rock-and-roll, rebellious stars on the planet: Miley Cyrus. Yet here she moves through a whimsical, floral and playful setting. In it, everything is abundance, while clearly evoking Japanese pop culture. The advertising campaign for Flora Gorgeous Gardenia Eau de Parfum relies on an exceptional mix of genres. This only makes it more captivating! As Alessandro Michele explains so well, the challenge was singular. It was about evoking a floral world in an unexpected way.