Fahrenheit 32

Fahrenheit 32, released almost 20 years after the original fiery juice, aims to be just as striking as its famous predecessor while boldly proposing an inverse stance. Fahrenheit 32 is pure, white and sun-kissed, the better to exalt the man within...

Burning masculinity turns to ice with Fahrenheit 32

Fragrances with powerful sillage that can afford to offer a universe in total rupture with the classics of their era are rare; Fahrenheit was one of them. After having administered an admirable Poison to ladies in 1985, Dior dared to launch Fahrenheit in 1988 for men. And it was a success!

Fahrenheit offers not only an intoxicating and powerful composition, bold in olfactory modernity, but also a dreamlike and fiery universe all its own. So why not give it its opposite alter ego? This was achieved through the frosted Fahrenheit 32, named to play on this opposition, the temperature of 32 Fahrenheit being the point at which ice melts into water...

Of course, to enchant Fahrenheit 32's customers, it was necessary to offer an advertising campaign worthy of the one once created by Ridley Scott for Fahrenheit. And the film for the pristine, immaculate Fahrenheit 32 does not disappoint: a universe of powerful mineral whiteness presented through a grandiose, panoramic image filming a man facing the immensity. Once again, the man rises to the challenge and stands tall against the elements, and once again, Fahrenheit does not disappoint!

In Fahrenheit 32, orange blossom has replaced the legendary violet...

The strikingly beautiful flame-shaped bottle with red and orange reflections of Fahrenheit was designed by artist Jacques Rosenquist from a sublime manipulation error at Saint-Gobain, the bottle's manufacturer. Thanks to this mishap, the means to create Fahrenheit's glass bottle was found, and its originality remains undeniable. Fahrenheit 32 thus offers the same very elongated silhouette of the precious original bottle, this time using white reflections to suggest icy glints.

As for the fragrance of Fahrenheit 32, while the magnificent woody floral accords remain, the greatest novelty seems to be the change from the violet note to an orange blossom note with a facet different from its usual use...

Indeed, the orange blossom presented as a top note abandons its suave, sweet side to reveal its greenest and sharpest facets. Then the heart, built around Madagascar vanilla, does not hesitate to give the handsome masculine fragrance touches of gourmand character and spicy facets accompanied by a few floral aldehydic notes. Finally, Haitian vetiver offers the singularity of its powerful, exotic woody scents, recalling the gentle sensuality of the eternal Fahrenheit, transformed this time into a frosted odyssey...

This crystalline, light oriental aims to be deep and sensitive, like the fine masculinity it seeks to represent in its communication. This does not prevent it from having preserved the originality of its scents as well as the natural power of its woody character.

Creativity, distinction and character: the Fahrenheit signature is unique, both virile and subtle, for men in love with freedom. Dior for Fahrenheit 32.