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Dolce & Gabbana

The Only One Eau de Parfum

After The One comes The Only One from Dolce Gabbana. Dolce Gabbana's The One is undoubtedly one of the most famous feminine fragrances on the planet. Conceived in 2006, this juice reveals a floral and fruity breath that is far from displeasing.

Launch year
2018
Gender
Unisex
Olfactory family
Oriental
Concentration
Eau de Parfum
The Only One Eau de Parfum

Where to buy

Year after year, its composition reinvents itself, revealing various variations on its scent. The One has thus become in turn L’Eau The One, Rose The One, The One Desire, and most recently The One Eau de Toilette. Once again, Dolce & Gabbana has decided to offer us a new chapter in its story. The Only One appears to be one of the most anticipated fragrances of the fall 2018 season.

The Only One, a very feminine fragrance

The Only One fits fully within the Dolce & Gabbana tradition and offers the image of a typically Mediterranean femininity, at once elegant yet endowed with a strongly assertive temperament. The Only One by Dolce & Gabbana is a fragrance that gets noticed and is intended for all women who are bold, well aware of their powers of seduction. The captivating scent of The Only One opens first on a lively pairing of bergamot and violet. This fresh and generous bouquet is then carried forward by a more refined heart. Iris, the noblest flower in the entire perfumer's palette, elevates this fragrance. It is joined on this occasion by a breath of coffee for a particularly energizing effect. Finally, The Only One closes with a more tactile and comforting base of patchouli and vanilla. The Only One becomes a true call to temptation and sensuality. It is an invitation to closeness.

When Dolce & Gabbana sets its sights on Emilia Clarke

To embody such an image, Dolce & Gabbana needed a woman with a fiery temperament. The Italian house decided to once again call on Emilia Clarke. It must be said that the actress now enjoys worldwide renown, notably thanks to her role as Daenerys Targaryen in the series Game of Thrones. After forming a glamorous couple with Kit Harington for Dolce & Gabbana in 2017, the pretty blonde returns and takes us into an Italian trattoria. Seated at a table with musicians, she reveals another of her talents. More glamorous than ever, and dressed in an elegant black lace gown, she delivers her rendition of the song “Quando, Quando, Quando” by Tony Renis. Radiant amid her companions, Emilia Clarke exudes sensuality and femininity. Everything about it feels self-evident, and this role as face of the campaign for The Only One could seemingly belong to no one else.

The Only One by Dolce & Gabbana is this time presented in an imposing bottle, whose cubic shape resembles the entire The One collection by Dolce & Gabbana. The transparency of its glass lets a warm, orangey-pink juice shine through. The Only One by Dolce & Gabbana leaves no one indifferent and already promises to make quite an impact.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Roman trattoria in black and white

Emilia Clarke sings “Quando, Quando, Quando” in a Rome trattoria, a film by Matteo Garrone and a black-and-white print campaign by the Morelli brothers.

The campaign film is shot in a traditional trattoria in Rome, under the direction of the Italian filmmaker Matteo Garrone. Emilia Clarke plays the lead role and performs “Quando, Quando, Quando.” The video is released online in September 2018.

The print visuals are photographed in black and white by Luca and Alessandro Morelli, in the same trattoria setting. The approach highlights Italian everyday life rather than showy luxury, in keeping with the house's previous fragrance campaigns.

Emilia Clarke joins the The One line in 2017, following Gisele Bündchen from 2006, then Scarlett Johansson and Matthew McConaughey, photographed by Peter Lindbergh in 2013 and 2015; Kit Harington arrives in 2018. Garrone and Clarke work together again for the campaign of The Only One Intense in 2020, also filmed in a Roman trattoria.