Gucci
Flora Gorgeous Orchid
Flora Gorgeous Orchid is an Eau de Parfum by Gucci launched in 2024, composed by Marie Salamagne. The house describes it as its first gourmand ozonic floral accord, pairing a duo of vanillas with orchid and a marine facet. Wikiparfum classifies the fragrance among florals. Miley Cyrus, face of the Flora line since 2021, embodies the campaign, photographed by Tyler Mitchell.
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Flora Gorgeous Orchid, released in 2024 according to the house and Wikiparfum, is part of Gucci's Flora collection. It is signed by perfumer Marie Salamagne, who spoke about its creation in interviews given to Grazia and 10 Magazine.
The house describes the fragrance as a story of blurred boundaries between dream and reality, where the vibrant warmth of vanilla notes combines with a marine ozonic accord that heightens the luminous sensuality of the orchid vanilla. Gucci describes an addictive sillage carried by a freshness that balances the gourmand floral richness.
The house presents Flora Gorgeous Orchid as its first gourmand ozonic floral fragrance, a shift for the Flora line toward more gourmand accords.
Miley Cyrus has been the face of the Flora fragrances since 2021, the year of Gucci's centennial, according to The Fashion Spot; she remains associated with Gorgeous Orchid at its 2024 launch.
The Flora line was extended in 2026 with a flanker, Flora Gorgeous Orchid Intense, which revisits the orchid vanilla and salty ozonic notes while adding cocoa, according to Grazia US.
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The advertising
Miley Cyrus, floral muse
Miley Cyrus photographed by Tyler Mitchell in a garden in front of Hollywood, under the direction of Sabato De Sarno.
The campaign for Flora Gorgeous Orchid features Miley Cyrus, photographed by Tyler Mitchell, according to The Fashion Spot. Creative director Sabato De Sarno oversaw the imagery, with the actress wearing a look from the house's Spring 2024 collection.
The setting combines floral vegetation and the Los Angeles sky, the scene taking place in front of the Hollywood sign in a dreamlike garden, according to Fashion Gone Rogue, blending reality and fantasy.
An interview with Miley Cyrus about the launch, accompanied by photographs by Max Farago, was published by Dazed in 2024, discussing her creative approach to the perfume.