Cacharel
Yes I Am Fabulous
Yes I am Fabulous: A new, very gourmand Cacharel lipstick. Just like fashion, perfumery is constantly changing. In the past, women favored light fragrances, highlighting their poetry and natural elegance without overdoing it. Today, however, women have a more assertive temperament.
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They are no longer afraid to embrace their femininity and seductive spirit, so much so that it shows even in their fragrance. That is precisely how Cacharel's Yes I Am Fabulous was conceived. So, how about indulging in the terribly sexy scent of this new, explosive and gourmand juice?
Yes I Am Fabulous, the fragrance of a free and daring woman
It was in 1978 that Cacharel decided to venture into the world of perfumery. At the time, the house already dared to surprise by crafting the very first perfume for young girls: Anaïs Anaïs. Nevertheless, it was still a very airy and light fragrance, designed for a romantic and somewhat timid woman. Today, Cacharel has marked a real turning point in the way it perfumes women… In 2018, the brand presented us with a striking perfume, in a lipstick-shaped bottle: Yes I Am. Just as surprising for its visual as for its floral and spicy breath, this juice was aimed at women of character, unafraid to display their boldness for all to see. Now, it seems this eccentric facet is becoming even more pronounced today. In fact, Yes I Am Fabulous revisits its predecessor's bottle to give it a new, more extravagant and electric violet shade. The 2020 Cacharel woman has a fiery temperament. Simply fabulous, nothing seems able to stop her and no one can resist her!
What does Cacharel's violet lipstick conceal?
Yes I Am Fabulous comes in a bottle whose silhouette has become iconic. A true trompe-l'œil, this bottle takes on the appearance of a lipstick tube. Its sculpted glass gives the impression of a quilted base. Here, Yes I Am Fabulous takes on a violet gradient, moving from a light shade to a much darker and more mysterious fade. The neck of Yes I Am Fabulous, meanwhile, is decorated with a rose gold lacquer, on which its name appears as if hand-engraved. Finally, the spray cap of Yes I Am Fabulous resembles a beveled lipstick tip, here rendered in violet.
On the scent side, Yes I Am Fabulous explores a new register more gourmand than that of its predecessors. It opens with a fruity, juicy breath of wild blackberry. The quintessential summer fruit, this small berry delivers a tangy scent here. Then, its heart becomes more floral, as Yes I Am Fabulous contains an unexpected flower: purple heliotrope. Rarely used in perfumery, it is accompanied here by a creamier, milkier sillage. Milk blends with hazelnut and overwhelms the senses. It then becomes utterly impossible to resist temptation!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Since its launch in women's perfumery, the house of Cacharel has continually heightened the boldness and sensuality of its perfumes. It all began with Anaïs Anaïs, the image of a shy and romantic young girl. Then, passion took hold of the brand with Amor Amor. Even today, the story repeats itself, and the perfume Yes I Am gives us the image of an unrestrained, free femininity. Once again, this fragrance reinvents itself and becomes Yes I Am Fabulous. On screen, it is also accompanied by a new advertisement. Focus on Cacharel's campaign, and its new ambassador, Shay Mitchell.
Yes I Am Fabulous, a glamorous and fruity perfume
Yes I Am Fabulous is a very fruity perfume that preserves the DNA of its predecessors while proving somewhat different. Indeed, the very first Yes I Am gave us the portrait of an independent and highly charismatic woman. Then, Yes I Am Pink First proved more fun and cool. The Yes I Am Fabulous version, meanwhile, is unquestionably the most glamorous and sensual of the three. Presented in a violet lipstick tube, this perfume is immediately enriched with notes of blackberry, rhubarb, pink pepper and cardamom. Its gourmand character is therefore highly contrasted, unafraid of blowing hot and cold at once. Then, the heart of this fragrance blends sambac jasmine, ginger flower and heliotrope. The whole ends with a creamier, sweeter base of vanilla, hazelnut milk and sandalwood.
Shay Mitchell, Cacharel's new advertising ambassador
The launch of the perfume Yes I Am Fabulous is also an opportunity for Cacharel to introduce its new ambassador. This time, the house has chosen Canadian Shay Mitchell, just as famous on social media as she is in modeling or television. Shay Mitchell counts more than 27 million followers on Instagram, which promises excellent publicity for Cacharel's perfume. Besides her role as an influencer, she is also a talented actress, known for her role as Emily Fields in the series Pretty Little Liars, as well as for her presence in You alongside Penn Badgley.
Here, Shay Mitchell is portrayed by the agency So Me, alongside other world-renowned influencers. The young woman plays, in a sense, the role of her own life. Very active on social media, she posts all her daily activities, while revealing herself to be a true night owl. The whole plays out to the sound of the track Feelin' Godd by Norman, for a particularly upbeat result. Highly connected, self-assured and independent, Shay Mitchell appears as the ideal face for this new fragrance.