Serpent Bohème

Very often, these two worlds come together and give rise to sumptuous fragrances. Such is the case with Boucheron's new creation: Serpent Bohème, a feminine fragrance paying tribute to one of the brand's most famous jewelry collections.

Serpent Bohème, a floral bouquet for a free and liberated woman

Serpent Bohème is a fragrance that references Boucheron's famous protective jewel, also named Serpent Bohème. As such, it is a nod to Boucheron's history and prestige, while speaking to today's women, freer and more liberated than ever. Composed for a bold woman, it also echoes the symbolism of the snake, recognized as a protective animal. To create this masterpiece of perfumery, Boucheron called on one of the greatest perfumers in the world: Anne Flipo. Serpent Bohème embodies a free spirit, she says, independence, and elegance of course, without conventions or dictates. It celebrates everyday life, guided by beauty and dreams. The snake's perpetual rebirth as it sheds its skin, like an ever-renewed promise of happiness.

More specifically, from a purely olfactory standpoint, Serpent Bohème resembles a generous bouquet. It is built around two stars of feminine perfumery: rose and jasmine. Here, the finest varieties of these flowers have been selected. The rose reveals itself in turn as gourmand, fresh, voluptuous or luminous. Jasmine, for its part, is more sun-kissed. The whole is refreshed with mandarin and blackcurrant. Then, little by little, Serpent Bohème develops toward a woodier, muskier base, blending sandalwood, patchouli, cistus labdanum and white musk.

Boucheron's jewel bottle

Naturally, to echo all of its jewelry expertise, Boucheron chose a bottle of exceptional beauty. It is covered in snake scales, as a reference to the brand's emblematic jewel. Gold is also omnipresent. Appearing in the juice itself as well as on the cap and the name, it lends the bottle a more prestigious and luxurious look. An elegant black satin cord also wraps around its neck like a necklace. The whole is contained in a delicately embossed box, covered in white scales. All that remained was for Serpent Bohème to have an ambassador worthy of its name. This is now the case with model Joséphine le Tutour. In the advertising campaign for this feminine fragrance, she appears with her hair down, wearing a white blouse and the Serpent Bohème necklace by Boucheron. With a frank and direct gaze, she embodies natural elegance and the liberated personality of today's women.