Glossier You

Glossier, an American beauty brand, waited until 2017 for its first perfume. You quickly became a commercial mainstay, since extended into variations, body creams and candles, without the brand changing its original formula.

Frank Voelkl and Dora Baghriche, both perfumers at Firmenich, signed the formula. Voelkl wrote Santal 33 for Le Labo; the initial idea, driven by Baghriche, centered on the comfort of ambroxan, ambrette and musk.

Emily Weiss, the brand's founder, described what she was looking for as the smell of a partner's neck after eight hours of wear. The brief called for a soft warmth and a fragrance that would feel good on the person wearing it.

The line expanded starting in 2024 with Doux, Rêve, Fleur and Soie, all built on a shared ambroxan base. The original fragrance is sold in France at Sephora, in ten, fifty and one hundred milliliters.