Luna Rossa Extrême

In the same year, in 2012, Prada decided to offer a new take on Luna Rossa, presenting an aromatic composition that remained as fresh as ever, blended with the warmth of the Orient: Luna Rossa Extreme. A perfume of high-risk adventure, a perfume of travel, Luna Rossa Extrême is tailor-made to set sail...

The ultimate sailing challenge at the heart of Luna Rossa Extrême

The world of athletes is increasingly present in men's perfumery. While so-called sport fragrances demonstrated their fine virile and fresh qualities through men in action, the Prada house went further with Luna Rossa by showing us the daily feats of real athletes. What is more, in the maritime world, a world still little explored by perfumery at the time.

Luna Rossa had already made men dream of great adventures on the open sea with the skippers of the Luna Rossa; Luna Rossa Extreme reveals their daily life, punctuated by natural as well as psychological obstacles that lead them to overcome challenges as numerous as they are intense.

This “extreme” adventure perfume is therefore, quite legitimately, presented through an advertising campaign entirely focused on the crew of the Prada boat. The images of the video campaign as well as the visual of Luna Rossa Extreme are chic, entirely in black and white, while delivering raw, unadorned moments of life. The man of Luna Rossa Extreme does not cheat, he defies the elements with courage and panache.

The latest Prada Luna Rossa Extreme perfume embodies the spirit of the Luna Rossa sailing team. The sailors who make up this team face intense physical, mental and technical difficulties. They share an unmatched passion for innovation. They seek nothing but victory. Prada, on Luna Rossa Extreme.

Luna Rossa Extreme loves to plunge into the Mediterranean as much as into the Orient

The Luna Rossa Extreme bottle of course retains the innovative and elegant design created by Yves Behar for its fine predecessor, Luna Rossa. However, this “extreme” fragrance sheds its steel colors for black tones that adorn the smooth glass as well as the mesh-textured upper part of the bottle.

The fragrant composition of this Luna Rossa Extreme was developed by Daniela (Roche) Andrier, just as for Luna Rossa. However, the distinctive feature of this fragrance lies in its very balanced blend of freshness, warmth and sensuality. A balance of complementary forces composed as a tribute to the strong and indispensable team spirit that intensely binds the men of a racing boat's crew.

Thus Luna Rossa Extreme opens on powerful, aromatic notes of lavender accompanied by very invigorating bergamot. Black pepper adds spice to the whole with its raw strength. Then fresh, fragrant juniper berry combines with wild labdanum to form a contrasted yet powerful heart for this fine athlete. Finally, the sensual depths of amber mingled with the gourmand character of vanilla form a warm sillage for a powerful man who also loves to seduce.