Luna Rossa: the love of sailing, the love of Man. The haute-couture house Prada launched its very first fragrances in 2004. Distinguished and refined, the Prada perfume house quickly became a benchmark in the field.
After presenting Amber pour Homme in 2006 and its intense version in 2011, Daniela Andrier and Prada offered gentlemen the beauty of a new sporty and athletic men’s fragrance, Luna Rossa, paying tribute to the sailboat of the same name. Luna Rossa became the fragrance of achievement while never forgetting the chic and sophisticated spirit so dear to Prada; better still, it once again expressed Miuccia Prada’s love for the marriage of past and present, so dear to her couture creations.
Luna Rossa, or Daniela Andrier’s vision of chic and sophisticated sport for Prada
Would anyone believe that the house of Prada could compose a sporty fragrance like all the others? Impossible, given that neither the lady of the house nor her now-dedicated perfumer could ever settle for making fragrances like the others. Moreover, for Luna Rossa, Daniela Andrier was put in competition with other perfumers, and once again it was her composition that won over Miuccia Prada!
Indeed, for Luna Rossa, Daniela Andrier chose to work with one of perfumery’s traditional scents, the beautiful and powerfully aromatic lavender. However, this handsome and competitive masculine fragrance needed to be given absolute modernity, without falling into the already well-known sporty fragrance genre.
This meant for us rereading the classic codes of masculinity. We are not focused on muscle or a nice swimsuit, but on performance and self-transcendence. Luna Rossa is our sporting soul. Prada on the creation of Luna Rossa, for Le Figaro.
It is with bitter orange, aromatic herbs and above all ambrette seed that Daniela Andrier composed for Luna Rossa a chic yet fashionable fragrance unlike any other. Prada’s magic works once again!
Between traditional lavender accords and contemporary freshness, Luna Rossa stands out
For Daniela Andrier, composing Prada fragrances is above all a matter of harmony between traditional olfactory raw materials and the ingredients that bring these classic materials a breath of modernity and renewal. Thus for Luna Rossa, Daniela Andrier worked the lavender to make it more innovative than ever by blending it with energetic and sophisticated aromatic and woody accords.
Luna Rossa opens on a burst of Nanah mint and bitter orange offering vigor and originality. The famous lavender note is transfigured by clary sage, giving Luna Rossa an exceptional freshness, as if one were being carried by the famous Prada boat. Finally, ambrette seed comes to powder these bright tones with its wild, animalic strength, carrying us to sun-scorched lands where ambroxan turns smooth and musky, better expressing the athletic strength of this Luna Rossa hero.
A deceptively simple and consensual construction, yet one that takes men by the hand and, without rushing them, guides them toward a satellite of the Prada galaxy that is both reassuring and demanding. Madame Le Figaro on Prada’s Luna Rossa.