Modern Princess Blooming
Modern Princess Blooming: Lanvin's new floral Eau de Toilette. Founded in 1889 by Jeanne Lanvin, the eponymous house is one of the greatest French brands. As a matter of fact, it is even the oldest French couture house still in operation.
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So how can such success be explained? In reality, Lanvin has managed to reinvent itself decade after decade to adapt to the women of its era. And this is precisely what Lanvin offers with its new fragrance. Modern Princess Blooming is a fragrance designed for today's women, always elegant but also able to show a touch of rebelliousness. Conceived as a modern-day adventurer, Modern Princess Blooming captivates as much through its olfactory contrasts as through the beauty of its bottle.
Modern Princess Blooming, a highly nuanced fragrance in a jewel-like bottle
Modern Princess Blooming comes in a strikingly beautiful bottle, whose shape almost brings to mind a piece of jewelry or a collector's item. Its wavy glass is the result of an exceptional feat of glasswork. Its color has evolved slightly compared to its previous version. Now, its gradient shifts from a transparent hue at the base to a deeper red at the top. It is precisely in red, and running vertically, that the Lanvin house name is inscribed. After all, what better color to embody attraction, danger and passion? A metal chain, a strong symbol of the Lanvin brand, appears at the top, forming a ring around the neck of the bottle. So what scent does this new fragrance conceal? Modern Princess Blooming opens on a highly fruity note. In a lively, airy spirit, it blends pink grapefruit, mandarin and watermelon. Then, its heart becomes more traditional and floral. It, too, contains three ingredients: rose, jasmine and osmanthus. Finally, little by little, Modern Princess Blooming grows warmer at its base. It closes on an animalic, woody blend of cedar and white musk.
Which woman is Lanvin's new fragrance meant for?
Behind its apparent femininity and unwavering elegance, Lanvin's Modern Princess Blooming is aimed at the adventurous, rebellious women of today. With this fragrance, every day must bring its share of new challenges. Modern Princess Blooming is a fragrance synonymous with freedom, designed for all bold and determined women. Like a modern-day princess, the woman who wears this fragrance is as alluring as she is disarming. Romantic and glamorous, she also knows how to be defiant and terribly sensual. Well aware of her charms, she plays on them and indulges in them, as though leading a particularly intriguing double life. One can easily picture the Lanvin Modern Princess Blooming wearer dressed in a flowing red gown, highlighting her curvaceous silhouette, without ever losing any of her refinement.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Lanvin's Modern Princess is a deeply contemporary fragrance, whose ambition is to deliver a new portrait of a modern woman in love with freedom. This time, a new chapter of its story is being written. It becomes Modern Princess Blooming and pairs elegance with irreverence. The woman who wears this fragrance is a rebel at heart, which only enhances her natural charm. On screen, this image is embodied by Lena Simonne, who becomes the new face of the campaign for Lanvin, in an entirely new advertisement.
Modern Princess Blooming, a springlike and energizing essence
Modern Princess Blooming comes in a bottle similar to those of its predecessors, with generous, sensual curves, as though it were wearing a long gown. A new pink gradient appears on its walls, while a gold ring entwined with a chain adorns its neck. Inside this bottle, Modern Princess Blooming conceals a fruity, floral and musky essence. It all begins with a sorbet-like thrill of pink grapefruit, frosted watermelon and mandarin. Then, the femininity of the Modern Princess Blooming fragrance bursts forth in a generous bouquet of Damask rose, jasmine and osmanthus. Gradually, the whole composition darkens, giving way to a sturdier base of cedar, still lit up by white musk.
Undeniably, the Modern Princess Blooming fragrance conveys the image of a spontaneous, cheerful heroine, firmly determined to spread unmatched optimism around her. It is an essence synonymous with joie de vivre, refreshing and delightfully tangy.
Lena Simonne, Lanvin's new “Modern Princess”
To launch its new fragrance, the Lanvin house decided to call on a face of choice: Lena Simonne. A world-renowned model, she is also a particularly popular influencer on Instagram, with a community of 200,000 fans. Not content with being highly attractive, Lena Simonne fits perfectly with the image of this new fragrance. No matter the codes, no matter what people might say, she describes herself as a free woman who dares to assert herself in the most charming way. For her, Modern Princess Blooming is not just a fragrance. It is the symbol of an attitude. And it is somewhat with this image that the young woman identifies. I am a Parisian, she says. But being a Parisian is more of a lifestyle, a way of being. Here, Lena Simonne walks the streets of a city, holding a huge bouquet of flowers in her hands. Slightly nonchalant, she moves to the sound of the track “Nobody's Bitch” by Parlor Shakes. A few smiles are enough to win over the hearts of viewers. No one seems able to resist her captivating charm. While Lena Simonne has her own singular way of spreading joie de vivre, she leaves behind an irresistible sillage, as fruity and refreshing as it is tangy and floral.