Fleurs

What is more, year after year, Boucheron has developed its expertise and broadened its skills, eventually entering the world of perfumery in 1988. Today, it is precisely its very first fragrance that the house has decided to bring back into the spotlight. Boucheron thus becomes Boucheron Fleurs, to the great delight of women in search of a radiant, sun-kissed scent.

Boucheron Fleurs, a floral, luminous and fruity bouquet

Boucheron Fleurs is a new fragrance that owes its existence to perfumers Nathalie Gracia Cetto and Quentin Bisch. Both created an infinitely luminous fragrance here, a kind of enormous bouquet of white flowers, whose raw materials were rigorously selected. Infinitely modern, Boucheron Fleurs follows the same path as its predecessors, while displaying more transparency. It opens on an invigorating, fruity breath of lemon and pear. This juicy, zesty opening is then illuminated with orange blossom and frangipani. The lush petals of Boucheron Fleurs are wrapped in exoticism through the presence of vanilla. Syrupy and smooth, it brings a touch of sensuality to this fragrance. Finally, Boucheron Fleurs closes on a more caramelized, gourmand base of benzoin.

The jewel-like bottle of Boucheron Fleurs, a long-standing heritage

The new Boucheron Fleurs comes in a bottle originally designed in 1988 by Alain Boucheron himself. In the purest respect of jewelry tradition, it resembles a curved, rounded jewel, fitting perfectly into the hand. Boucheron Fleurs is topped with a sapphire blue cap that alone evokes the entire world of jewelry. Gilded gadroons run along its neck, giving the whole an even more precious air. The glass bottle of Boucheron Fleurs has traded its originally golden hue for a now bluish juice. The whole lets light filter through with elegance and voluptuousness.

Boucheron Fleurs, the new chapter of a story in several acts

Boucheron Fleurs is a fragrance that embodies all the elegance of the house bearing its name. From the arcades of the Palais Royal in 1858 to Place Vendôme in 1893, Frédéric Boucheron wrote one of the finest stories in French luxury, and this seems to resurface from every angle in this new fragrance. In fact, Boucheron Fleurs is the fourth chapter of an infinitely precious story. While Boucheron entered the world of perfumery in 1988, its fragrance was reinterpreted in 2004 in an edition called Boucheron Fraîcheur Florale, then in 2006 in a version named Boucheron Edition Bleue. Likewise, from 2004 to 2008, Boucheron created summer limited editions, eaux fraîches that always emphasized the freshness of citrus and the luminosity of flowers, to the great delight of women during the sunny season.