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Cacharel

Anaïs Anaïs Premier Délice

Anaïs Anaïs Premier Délice was launched by Cacharel in April 2014, thirty-six years after Anaïs Anaïs, for the daughters of those who wore the original. Composed by Olivier Cresp and Dora Baghriche, this eau de toilette makes a white-flower bouquet gourmand with a crunchy pear and cocoa; its campaign was entrusted to the photographer Olivia Bee, nineteen years old.

Brand
Cacharel
Launch year
2014
Perfumers
Gender
Women
Olfactory family
Floral
Secondary families
Fruity Gourmand
Concentration
Eau de Toilette
EAN
3605521869807 (50 ml) · 3605521869746 (100 ml)

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Anaïs Anaïs Premier Délice

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Cacharel launched Anaïs Anaïs Premier Délice in April 2014, thirty-six years after Anaïs Anaïs, the 1978 fragrance the brand says was the world’s best seller from 1982 to 1985. The fragrance license belongs to L’Oréal; the composition was entrusted to Olivier Cresp and Dora Baghriche, perfumers at Firmenich.

The first fragrance for young girls

Cacharel addresses the daughters of those who wore the original: Premier Délice presents itself as the gourmand interpretation of a fragrance that became a legend, a modern fragrance for a new generation of young girls, a bouquet of white flowers made gourmand thanks to crunchy pear and cocoa, addictive and enveloping.

Victoria, of Bois de Jasmin, sees in it the first real departure from the original: rather than accenting the flowers, the two perfumers laced the bouquet with chocolate, without the sweetness becoming cloying.

What the house says

The color of the juice, coral, is meant to be as fresh and juicy as a peach, in a transparent bottle that lets it show. The eau de toilette is sold in 30, 50, and 100 ml.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Victoria (Bois de Jasmin) gave three stars in December 2014 to a well-made gourmand, chocolate-coated pear over the original’s floral heart, charming, comfortable, and affordably priced, without the originality of an Angel.

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The advertising

Olivia Bee after Sarah Moon

The 2014 campaign was entrusted to Olivia Bee, a nineteen-year-old photographer and director, who staged seven young women aged sixteen to twenty-three.

For the launch, Cacharel entrusted the campaign to Olivia Bee, a nineteen-year-old American photographer and director, who staged seven young women aged sixteen to twenty-three in romantic, natural scenes. The film aired on television from March 29, 2014, with a strong presence on the web.

The young director follows in the footsteps of Sarah Moon, the photographer of the 1978 launch campaign for Anaïs Anaïs, with young girls in bloom who are more mischievous and more rebellious, war paint on their faces.

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Also composed by Olivier Cresp

All creations by Olivier Cresp

Also composed by Dora Baghriche

All creations by Dora Baghriche

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