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Rochas

Audace

Audace was released in January 2025, the year of Rochas’s centenary. Louise Turner, a Givaudan perfumer, signs a floral, ambery and gourmand fragrance: pink peppercorns, mandarin and raspberry in the top, rose, tuberose and orange blossom in the heart, musk, tonka bean and sandalwood in the base. The bottle, designed by Studio Ange, depicts a strapless gown whose golden bust forms the cap.

Brand
Rochas
Launch year
2025
Perfumer
Gender
Women
Olfactory family
Floral
Secondary families
Oriental Gourmand
Concentration
Eau de Parfum
EAN
3386460173285 (40 ml) · 3386460153874 (60 ml) · 3386460153867 (90 ml)

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Audace

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Rochas launched Audace in January 2025, the year of its centenary. This new women’s pillar, developed by Interparfums, revives a name born with the house’s very first fragrances: Marcel Rochas had launched an Audace in 1936, alongside Air Jeune and Avenue Matignon.

Presented in a rectangular white opaline bottle, these three fragrances were sold only at the Avenue Matignon boutique and were withdrawn at the start of the war. The house relaunched Audace in the early 1970s with a different formula, and dropped it at the end of the decade.

The 2025 Audace is a new creation. Louise Turner, a Givaudan perfumer, composed an eau de parfum that Rochas classifies among ambery floral gourmands. According to the house, it is meant for today’s woman, who forges her own identity with glamour and strength.

The fragrance came out in sixty and ninety milliliters, since joined by a forty-milliliter size. In 2026, Audace Le Parfum, signed by Louise Turner and Quentin Bisch, offers a more concentrated version, in a bottle now tinted red.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Elena Prokofeva finds Audace sweet, heavy-handed and artificial, far from the green chypre that bore the name in the 1970s, and judges its bottle odd, while conceding that it may appeal to others.

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The advertising

Emma Todt, racing driver

Dressed as a driver in Rochas colors, model Emma Todt wins a car race and holds up the bottle like a trophy.

The launch film, broadcast on television in February 2025, places model Emma Todt on a Formula 1 circuit. On the starting grid, she wears a racing suit in the colors of the Rochas team and draws every eye.

She wins the race and, at the finish, holds up a bottle of Audace as a trophy. Rochas presents its heroine as a self-assured, independent woman; the soundtrack features Femme Fatale, a track by Annah Bay.

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