My Way Intense, the fragrance of a free woman according to Giorgio Armani. As celebrated in the world of perfumery as in fashion design, the Armani house is aimed above all at women with a charismatic profile, endowed with a femininity as free as it is bewitching. Since the creation of its first fragrance in 1982, Armani has continued to define trends and evolve with its era.
In 2021, the Armani house encapsulates a new, freer vision of femininity within a more responsible approach. Its fragrance is called My Way Intense and is crafted as so many encounters shaping feminine personality. Presented in a strikingly beautiful bottle, My Way Intense is a talisman. In keeping with current trends, it aims to be more respectful of the planet, while taking us around the world in search of ever more enchanting raw materials. A breakdown of its composition follows.
Armani's My Way Intense, a world tour of scents
Armani's My Way Intense is a floral fragrance that does not settle for simplicity and does not hesitate to travel the entire Earth in search of the most bewitching raw materials. Created by perfumer Carlos Bénaïm, it takes us on a genuine olfactory journey!
At first, Armani's My Way Intense takes us to the heart of the Mediterranean region. It brings together, in its top notes, Calabrian bergamot and Egyptian orange blossom. Obtained through an exclusive process that involves infusing the flowers multiple times, Armani's My Way Intense reveals an intense floral freshness. Bitter orange unfolds its bitterness here while radiating with a sun-kissed quality.
Then, the heart of Armani's My Way Intense takes us toward India, with the presence of a crystalline, velvety, creamy tuberose. Extracted through molecular distillation, this raw material immerses us in a field of flower petals. Here, the tuberose is combined with Indian jasmine, as intoxicating as it is feminine.
Creamier and woodier at its base, My Way Intense then continues its journey toward New Caledonia. It contains meditative sandalwood, raw and enveloping. Creamy to perfection, it pairs with a sensual Madagascar vanilla.
Armani's My Way Intense, a composition more respectful of the environment
In perfect harmony with the expectations of today's consumers, Armani's My Way Intense promotes the use of ingredients more respectful of the planet, mainly of natural origin. As such, it contains raw materials rigorously selected in a responsible and sustainable way. For instance, its Madagascar vanilla is grown as part of local programs, whose purpose is to support disadvantaged communities, based on the principle of fair trade. Committed to the planet, My Way Intense is a carbon-neutral fragrance. Its bottle also reflects considerable efforts in eco-design. Its goal? To take us around the world while protecting biodiversity.
Armani's My Way Intense is a fragrance that invites us on a unique journey, marked by self-discovery. With it, every daily experience is elevated. Through its many ingredients, Armani's My Way Intense takes us on a conquest of new cultures and unexplored territories. It stands for authenticity, beauty and spirituality.