My Way Intense, the fragrance of a free woman according to Giorgio Armani. As celebrated in the world of perfumery as in fashion design, the Armani house is aimed above all at women with a charismatic profile, endowed with a femininity as free as it is bewitching. Since the creation of its first fragrance in 1982, Armani has continued to define trends and evolve with its era.
In 2020, the Armani house created a new fragrance called My Way. The idea then was to encapsulate a new vision of femininity, freer, one that does not hesitate to travel the world to enrich itself with new discoveries. Still designed for a woman in search of new experiences, Armani perfumery repeats the experience in 2021 and unveils this time My Way Intense. More opulent and generous, this fragrance is endowed with a contagious authenticity. A true concentrate of white flowers, it is a generous bouquet whose raw materials seem to come from all over the world. But what about its bottle?
The highly contrasting shapes of Armani's My Way Intense bottle
Armani's My Way Intense is presented in a glass case full of contrasts. With it, everything is contradictory! Yet the whole forms an absolute harmony. Undeniably, Armani's My Way Intense is built in the image of a woman with a multifaceted personality. Because no two Armani customers are alike, Armani's My Way Intense speaks to each of them. It thus delivers a unique, personal experience, as if shaped along an unprecedented journey. To achieve this, Armani's My Way Intense relies on a glass bottle with a streamlined silhouette and clear, limpid lines. Offered in three sizes of 30, 50 and 90 ml, Armani's My Way Intense is topped with a much more asymmetrical cap. It has an irregular shape and resembles an almost raw precious stone. The transparency of the glass also faces a completely opaque cap. The result is a bottle with multiple faces!
Blue and pink: the two main colors of My Way Intense
In terms of color, even though a few golden elements are present, two colors dominate: blue and pink. Pink intensifies and echoes femininity in general. Blue, meanwhile, is a nod to the Earth. It is hypnotic and present both on the base of this bottle and on its cap. It is a subtle reference to the world around us and depicts the Earth's majestic beauty. If blue feels mystical, pink is fresher and more spontaneous. The whole displays a sober balance synonymous with happiness.
Armani's My Way Intense, a more responsible bottle
Finally, note that the bottle of Armani's My Way Intense follows a more responsible approach. It is equipped with an innovative refill system and can thus be filled endlessly. This allows it to reduce its carbon emissions by 60% and its plastic use by 64%. More than ever, with the My Way Intense bottle, the Armani house is committed to reducing its environmental footprint. It reflects a genuine commitment to preserving the planet and its resources, thereby opening a new, more sustainable era in the world of fine perfumery.