L'Homme Lacoste Timeless

Gradually, Lacoste then expanded its field of activity, eventually reaching the world of perfumery. Here again, in each of the house's fragrances, sport is omnipresent. There are many nods to the brand's polo shirt. Now, it is precisely this blend of dynamism, elegance and timelessness that guided the house's latest olfactory creation. Focus on L’Homme Lacoste Timeless, a 2019 fragrance from Lacoste.

L’Homme Lacoste Timeless, a fragrance guided by a previous advertisement

Before being a fragrance, Lacoste Timeless is above all the name of Lacoste's latest advertising campaign, which made quite a stir, both for the message it conveys and for its visual staging and the quality of its script. This minute-and-a-half film features a couple moving through the decades, the man wearing a Lacoste polo shirt: a timeless piece capable of crossing every decade without ever showing its age. The Lacoste Timeless advertisement begins on a train station platform, with an exchange of glances. Time then stands still and it is love at first sight. The young woman nevertheless boards the train and the young man sets off in pursuit. Following the trends of each era, the two evolve, until they meet again for a passionate exchange on a station platform in our own time. The message of this advertising campaign appears at the end of this splendid viewing: “Life is a beautiful sport since 1933”.

L’Homme Lacoste Timeless, a fragrance of timeless, charismatic elegance

In keeping with this campaign, L’Homme Lacoste Timeless is a concentrate of emotion, a spirited fragrance as if inspired by a suspended moment. L’Homme Lacoste Timeless is the charismatic expression of masculine elegance. On the scent side, it relies on numerous contrasts. First fresh and spicy, it warms up until reaching a woodier base. At first, L’Homme Lacoste Timeless blends the freshness of cardamom with that of bergamot. Green and fruity notes of rhubarb complete this airy and incisive opening. Ginger and black pepper round out the whole and give it a spicier, warmer breath. Vanilla adds more sweetness to its formula. Gradually, the masculinity of L’Homme Lacoste Timeless asserts itself in a woody accord of cedar, further enriched with amber and musk.

L’Homme Lacoste Timeless comes in a rectangular, streamlined bottle. Its timeless style is both sturdy and refined. The orange hue of the previous L’Homme Lacoste has completely disappeared in favor of a more or less deep anthracite gray. The Lacoste crocodile, for its part, appears on the front face.