Lacoste L.12.12 Silver Rose Identity card The rose sees life in silver After the iconic Blanc, Magnetic and Sparkling flankers, Lacoste unveils L.12.12 Silver Rose in 2025, a new feminine opus that reinterprets the queen of flowers through the sporty-chic angle of the crocodile house. The idea: turn the rose into a fluid, metallic material, as invigorating as a freshly ironed polo shirt. The result? A woody musky floral where the fruity sparkle of rosy citrus meets a crystalline rose-freesia heart, while a cashmeran-musks duo creates a second-skin sillage of remarkable softness.
L.12.12 Silver Rose The bottle its case When the polo shirt dons a chrome-blush gradient Since 2011, every L.12.12 fragrance has faithfully echoed the softened shape of René Lacoste's iconic polo shirt: a square with rounded corners, a nod to the garment's placket, and a cap recalling the ribbed knit of the collar. L.12.12 Silver Rose respects these codes but propels them into a more futuristic aesthetic: the glass is entirely covered in a semi-matte silver-pink gradient that shifts from a light chrome at the neck to a satiny blush pink at the base. The effect evokes the metallic reflection of a wet court at dusk, a shimmering surface that light turns into a shifting picture depending on the angle of view.
The crocodile becomes a mirror
On the front face, the famous reptile appears in tone-on-tone mirror screen printing. The logo seems almost floating, so much does it capture its surroundings: a nod to the high-tech world of carbon rackets and the silvery reflections of the smartwatches now worn by professional players.
PCR glass, water-based lacquer: shining without weighing on the planet
30% recycled glass
The bottle incorporates 30% post-consumer glass. The resulting crystal is then polished and lacquered, to guarantee a perfectly smooth finish free of bubbles. This proportion saves about 100 tons of virgin sand per year, while retaining the same transparency as previous editions.
Scratch-resistant water-based lacquer
The two-tone treatment is applied in two passes: a mirror silver coat, then a satiny pink veil. Both formulas use a water base free of volatile organic solvents; they are cured at low temperature, limiting energy consumption. A protective clear varnish then seals the pigments and prevents micro-scratches when the bottle ends up at the bottom of a tote bag or gym bag.
Polo cap: knit texture and sporty click
The cap is molded from a sugarcane-derived bioplastic, then textured to mimic the rib of a polo collar. A rose gold metal insert, engraved with the word Lacoste, underlines the placket. Upon opening, the sharp click recalls the press of a shirt's pearl buttons: a tactile detail designed to anchor the fragrance ritual in the house's clothing DNA.
Two sizes and a refill designed like a hydration bottle
- 50 ml: “center court” size, ideal for a bag pocket.
- 100 ml: signature version, perfect for the bathroom.
- 150 ml refill: recycled PET cylinder, drip-free spout and auto-stop valve; 40 seconds are enough to fill the bottle while saving 65% glass compared to buying a new bottle.
Unscrewable pump & invisible thread
A quarter turn releases the pump. A silicone seal guarantees tightness during filling. A pink metal ring conceals the screw thread when the head is screwed on, preserving the purity of the square profile.
The case: a resin court seen at night
Outer packaging
The FSC-certified cardboard box is coated in a matte silver soft-touch varnish. Two diagonal blush-pink bands mimic service lines; the crocodile stands out in embossed white, as if embroidered on a polo shirt. An NFC chip on the edge links to a mobile mini-game: 12 rallies to complete to unlock a discount voucher on the refill.
Inner cradle & reuse
Inside, a molded pulp cradle in “silver clay” color holds the bottle without plastic. A discreet message invites the owner to turn this insert into a stand for jewelry or used tennis balls. A QR code leads to a three-step re-craft tutorial.
A rose that shines… and thinks green
L.12.12 Silver Rose combines the futuristic sparkle of a chrome-blush gradient with a concrete environmental approach: PCR glass, water-based lacquer, quick refill, reusable box. The crocodile thus signs a luminous object that reflects both light and the environmental consciousness of those who wear it.