L.12.12 Silver Rose

The crocodile becomes a mirror

On the front, the famous reptile appears in tone-on-tone mirror screen printing. The logo seems almost to float as it captures its surroundings: a nod to the high-tech world of carbon rackets and the silvery reflections of the smartwatches now worn by professional players.

PCR glass, water-based lacquer: shining without weighing on the planet

30% recycled glass

The bottle incorporates 30% post-consumer glass. The resulting crystal is then polished and lacquered, guaranteeing a perfectly smooth finish free of bubbles. This proportion saves around 100 tons of virgin sand per year, while maintaining the same transparency as previous editions.

Scratch-resistant water-based lacquer

The two-tone treatment is applied in two passes: a mirror silver coat, followed by a satiny pink veil. Both formulas use a water base free of volatile organic solvents; they are cured at low temperature, limiting energy consumption. A clear protective varnish then seals the pigments and prevents micro-scratches when the bottle ends up at the bottom of a tote bag or gym bag.

Polo cap: knit texture and sporty click

The cap is molded from a sugarcane-based bioplastic, then textured to mimic the ribbing of a polo collar. A rose gold metal insert, engraved with the word Lacoste, underlines the placket. Upon opening, the crisp click recalls the snap of a shirt's pearl buttons: a tactile detail designed to anchor the fragrance ritual within the house's sartorial DNA.

Two sizes and a refill designed like a hydration bottle

• 50 ml: a “center court” format, ideal for a bag pocket.
• 100 ml: the signature version, perfect for the bathroom.
• 150 ml refill: recycled PET cylinder, drip-free spout and auto-stop valve; 40 seconds are enough to fill the bottle while saving 65% glass compared to buying a new bottle.

Unscrewable pump & hidden thread

A quarter turn releases the pump. A silicone seal guarantees a tight fit during refilling. A pink metal ring conceals the thread once the head is screwed on, preserving the purity of the square profile.

The case: a resin court seen at night

Outer packaging

The FSC-certified cardboard box is dressed in a matte silver soft-touch varnish. Two diagonal blush-pink stripes mimic service lines; the crocodile stands out in embossed white, as if embroidered onto a polo shirt. An NFC chip on the edge links to a mini mobile game: 12 volleys to complete in order to unlock a discount voucher on the refill.

Inner cradle & reuse

Inside, a molded pulp cradle in “silver clay” color holds the bottle without plastic. A discreet message invites the owner to turn this insert into a holder for jewelry or used tennis balls. A QR code leads to a three-step re-craft tutorial.

A rose that shines… and thinks green

L.12.12 Silver Rose combines the futuristic brightness of a chrome-blush gradient with a concrete environmental approach: PCR glass, water-based lacquer, quick refill, reusable case. The crocodile thus signs a luminous object that reflects both light and the environmental awareness of those who wear it.