Gucci
Flora Gorgeous Magnolia
Gucci presents Flora Gorgeous Magnolia in 2023, the third chapter of the Flora Fantasy line after Flora Gorgeous Gardenia and Flora Gorgeous Jasmine. The house attributes the composition to Daphné Bugey and Marie Salamagne. The fragrance pairs a wild blackberry accord with magnolia and patchouli essence. Miley Cyrus embodies the campaign, photographed by Petra Collins.
Where to buy
Flora Gorgeous Magnolia joins Gucci's #FloraFantasy collection in 2023, following Flora Gorgeous Gardenia in 2021 and Flora Gorgeous Jasmine in 2022. The house situates this third installment as a visual and olfactory continuation of the previous two, each chapter carrying a flower and a color.
Gucci credits perfumers Daphné Bugey and Marie Salamagne. The house describes a composition built around magnolia alba essence, an ancient and rare plant whose harvest and distillation require particular care, heightened by a clary sage facet that balances its fruity sweetness.
Gucci presents the fragrance as an invitation to confidence and inner strength, carried by an intuitive woman. Around the magnolia, the house cites an Indonesian patchouli, earthy and leathery, a coconut accord with vanilla freshness, blond woods and a sambac jasmine absolute, followed by a musk sillage.
Miley Cyrus has been the face of the collection since 2021; she embodies this new chapter of the #FloraFantasy campaign, filmed this time outdoors.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Miley Cyrus by Petra Collins
Miley Cyrus, face of the Flora campaign since 2021, filmed and photographed outdoors by Petra Collins; campaign announced on July 27, 2023.
Miley Cyrus by Petra Collins
The campaign for Flora Gorgeous Magnolia relies on Miley Cyrus, ambassador of the Flora line since 2021, who carries each chapter. Direction and photography are entrusted to artist Petra Collins, who signs the #FloraFantasy campaign.
GTR Magazine describes the narrative shift of this chapter: Miley Cyrus leaves the interior of the house, the setting of Gorgeous Jasmine, for the outdoors. Gucci Beauty announces the campaign on Instagram on July 27, 2023, as the latest chapter of a saga that Billboard calls joyful.