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Escada

Candy Love

Candy Love is the limited-edition eau de toilette Escada launched at the end of 2020, presented as the house’s first winter fragrance. Amandine Clerc-Marie and Nicolas Bonneville built it around a candy apple, a heart of centifolia rose and a vanilla whipped cream. The pink and red bottle takes up the heart, the brand’s symbol.

Brand
Escada
Launch year
2020
Perfumers
Gender
Women
Olfactory family
Floral
Secondary families
Fruity Gourmand
Concentration
Eau de Toilette
EAN
3614229396867 (100 ml)

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Candy Love

Where to buy

Links to our partner shops.

Escada made a habit of launching a fruity limited edition every summer. Candy Love broke with that rhythm: Coty, which then ran the brand, presented it as its first winter fragrance, sold in travel retail across the Americas and Europe from November 1, 2020.

The fragrance imagines itself as a fantasy funfair, Candy Land, filled with sweets, where girls have fun and seal their friendship under the sign of the heart. The house later put it back on sale, again as a limited edition, presenting it as a return requested by its customers.

The formula is signed by Amandine Clerc-Marie and Nicolas Bonneville. According to Escada, its main notes come from natural ingredients: apple, centifolia rose and green mandarin.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Isabella, of Musings of a Muse (February 2021), finds the crunchy candy apple and whipped cream of the launch visuals, a youthful, unapologetic gourmand she recommends.

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The advertising

Candyland, on Instagram and TikTok

A largely digital launch: Candyland, a virtual world on Instagram, and the #UnlockTheHeart challenge on TikTok and Instagram to win the fragrance.

The launch relies above all on social media. The box bears a heart-shaped QR code that opens Candyland, a virtual world hosted on Instagram, where the brand invites people to join the “Candy Love girls” squad.

On TikTok and Instagram, the #UnlockTheHeart challenge offers participants the chance to win a bottle. Isabella, of Musings of a Muse, mentions a launch visual showing a candy apple topped with whipped cream.

More perfumes from Escada

All Escada perfumes

Also composed by Nicolas Bonneville

All creations by Nicolas Bonneville

Also composed by Amandine Clerc-Marie

All creations by Amandine Clerc-Marie

Similar perfumes

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